Brand signals Brand Signals 167. Brand name in anchor text Link text that includes the branding of the linked site is an important ranking factor. 168. Brand search When a person searches using a keyword associated with a brand, they may be shown search results for that brand. 169. Manages a Facebook page and has “Likes Facebook amplifies brands to get some results, so it needs to understand if a website is a legitimate brand. probably done is to check if the site has a Facebook page and if it is “liked”. 170. Manages a Twitter profile and has followers The above point about Facebook also applies to Twitter accounts and followers.
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171. Manages LinkedIn company page Both points above apply to LinkedIn as well. Most legitimate businesses have a Facebook page, a Twitter account, and a LinkedIn business page. 172. Employee profiles on LinkedIn Some employee LinkedIn profiles could France Email List be a ranking factor. It especially helps if the employee lists your company as their employer. 173. Authority of social media accounts Google will not treat all social media accounts the same. It’s not just about likes and followers.
Guesses in the news Brands
For example, an account with a lot of likes and a lot of interaction will rank higher than a page with a lot of likes but very few posts and no interaction. 174 get Uruguay Phone Number List mentioned in the news. Google may use it to identify brands and measure their authority. 175. Co-citations These are pointers on pages without links. This is common for many brands, especially big brands, so Google probably uses it as a factor. 176. Number of RSS subscribers A brand’s RSS subscriber count may be an important ranking factor. This indicates popularity and confirms that it is a real brand. 177. Physical locations with my company listing Legitimate businesses have offices, so one of the ways Google likely identifies brands is their address information.
