Search engines used to look for keywords in specific parts of the HTML code to determine the relevance of a page, but that’s no longer enough. There are several reasons why page elements need more complexity. SEO experts estimate that keyword targeting affects less than 15% of all sites. More complex algorithms – Bing and Google use complex algorithms that focus on relevance and keywords, evaluate pages and rank them accordingly. Search engines need more information – the placement of keywords is not enough to evaluate the relevance of a page.

As search engine algorithms

Using only keywords to increase ranking can create a false impression of the information on the page, which can ultimately affect how users experience the page, how long they stay on it, and what external links are to the site. tactics   have become more Sweden Email List sophisticated, the factors that influence rankings have also changed, requiring a more holistic approach to on-page optimization. Optimization tactics board From: The Visual Guide to Keyword Targeting and On-Page SEO Unique value An optimized page should not only contain unique content.

Unique content is a word

The page and its content must have a unique value.  product that is individual to that site, but unique value is the intrinsic utility of the page and the content it provides, which cannot be found anywhere else. Basically, a page that provides value that is Croatia WhatsApp Number List functional in a way that surpasses and overshadows anything else in the same category. A page that has unique value has more than just interesting and unique content, and a page that has reached the level of unique value will experience an increase in social shares and external links. Phenomenal UX User experience (UX) does not consist of one specific element. UX is a combination of different factors.