Image optimization Optimized images help Importance of keyword Google determine page relevance. This includes the file name and alt text, but can also include the title, description, and description of the image. 25. Freshness of content In 2010, Google published an update to its algorithm called Caffeine. As a result, more priority was given to recently updated content. Search results pages even include the date the content was published. In many types of search, fresh content takes precedence over older posts. 26. Size of Content Updates Google considers updated content fresh, but the extent of the update is important.

SEO experts believe that it is

So changing a few words won’t help as much as major Importance of keyword editing that deletes, changes, or adds sections. 27. Update the page frequently Google also looks at how often the page has been updated since it was first published and how often those updates were Taiwan Telegram Number Data made. 28.   important to include the keyword of the page in the first 100 words of the content. 29. H2 and H3 keyword in the H2 and H3 tags isn’t as important as other on-page factors, but it can help. There’s even some Moz research that backs this up. 30. Sequence of keywords Most keywords are a phrase, and the order in which the words are arranged in the phrase is important.

 

SEO experts generally believe

Generally, an exact keyword match will Importance of keyword rank better. For example, a page optimized for “used car prices” may be more successful for the keyword “used car prices” than a page optimized for “used car prices”. 31. Quality of outgoing links  that it is important South Africa Phone Number List to include outbound links on your page, but these outbound links should be to sites that Google considers authoritative. 32. Eligibility of Outbound Links This is from Moz. It believes that Google checks the relevance of the pages you link to. Think of the above example: Apple – a company or apple – a fruit. If you link to pages with apple recipes, it helps Google understand that your page is about the fruit.