Focusing on the Keep diet section, do functional analysis and optimization suggestions

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Focusing on the Keep diet section, do functional analysis and optimization suggestions

With the development of the sports and fitness market. People’s eating habits are also changing, and more and more people who love sports and fitness choose healthy, low-calorie light meals. As a sports and fitness APP, Keep also has a diet module. But the overall is too simple, and the convenience needs to be strengthened. Therefore, the author launched the functional analysis and optimization suggestions of the Keep diet section around this point.

Market analysis

With the development of the sports and fitness market, the way people eat is also changing. The phrase “three points to practice seven points to eat” clearly expresses the influence of diet on the effect of exercise and fitness. As a result, more and more people who aim to lose fat. Build muscle or improve their health are starting to change their diet while developing exercise habits.

This increased awareness of healthy eating has made “light food” a “new favorite” in the catering industry. With the development of recent years, “light food” now represents light, low-calorie food that does not burden the body.

The “Light Food Consumption Big Data Report” released by Meituan in 2019 shows that many healthy “light food” stores have been established Thailand Phone Number one after another. At the same time, Meituan’s “light food” orders exceeded 26.62 million, a year-on-year increase of 157.9%, and the consumption amount increased by 159% year-on-year. It can be seen that people’s demand for healthy diet is developing rapidly.

 User portrait

Thailand phone number list

From the “China Sports and Fitness APP Product Market Research Report in the Third Quarter of 2019” released by Bida.com. It was found that in the third quarter of 2019, more than 80% of Keep’s active user groups were under the age of 35. And most of them were women. Accounting for nearly 70%.

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In addition, the consumption power of keep active users in the third quarter of 2019 is relatively strong. And the proportion of users with high consumption power is close to 80%.

In terms of regional distribution, Keep users are mainly concentrated in super-first-tier and first-tier cities. Followed by a certain proportion in second-tier cities.

To sum up, the users of Keep are mainly young women with certain spending power who live in more developed areas at this stage.

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