It was the month of August when a new investment in the world of Mexican bakery caused a furor on social networks: manteconchas . A hybrid between a shortbread and a shell conquered digital users. The Queretaro bakery El Manantial made it part of its offer. The promotion of the particular product was materialized with a publication on the official page of the local brand, in which a photo of said “invention” that is now part of the Algeria Mobile Database Mexicans was shared. But creativity did not stop there. In this Day of the Dead season, various brands launch special editions of their products, be it large breweries such as Victoria and Indio or micro businesses such as La Especial bakery in San Pedro, Coahuila. 
This Mexican bakery knew the success of manteconchas and devised a kind of special edition of its shells: zucchini. Not only is the bread of the dead a seasonal option on Día de Muertos, now zucchini have come to compete for consumer preference and have delighted social media users. What might seem like more nonsense that circulates on the Brother Cell Phone List Internet, is actually a good lesson in innovation, one that both local and larger brands should pay attention to, especially at times like the ones the country is currently experiencing. Research signed by Simon-Kucher & Partners indicates that 90 percent of companies say that the pressure on price is increasing, with which 75 percent of organizations ensure that product innovation to the best extent to counteract the effects of these pressures.
