Yahoo! will monitor your habits to improve your advertising

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Yahoo! will monitor your habits to improve your advertising

The American company seeks to take advantage of the contextual information provided by the consumption habits of Internet users in favor of advertisers. According to data, mobile device users check their smartphone screens 150 times a day and spend 58 minutes on average.
The American company seeks to take Barbados Email Lists advantage of the contextual information provided by the consumption habits of Internet users in favor of advertisers. According to data, mobile device users check their smartphone screens 150 times a day and spend 58 minutes on average.

Yahoo!, which has more than one billion users of its products for mobile devices, plans to get to know each consumer perfectly so that the ads you present at any time of the day are relevant to them, that is, they will use contextual information. Such contextual information refers to consumer trends that Yahoo! has monitored in Mexico, which indicate that national Internet users use their smartphones at 7 am to check financial information, at 6 pm to find out about the news and at night they look for information on sports and check their email.

It should be noted that this is part of the strategy promoted by Masissa Mayer, CEO of Yahoo!, which pays special attention to mobility and has privileged the entry into the video businesses, social networks, original content and specialized digital magazines to transform the company in the long term.

Why is a custom designed and responsive website a good investment? (infographic)

Many experts believe that the use of mobile phones will soon surpass that of desktop computers and laptops, during 2014. And although this is not the date, such a statement may surprise few, especially since the characteristics and functions of smartphones , they are increasingly similar to those of computers, not to mention their lower cost and greater accessibility. Many experts believe that the use of mobile phones will soon surpass that of desktop computers and laptops, during 2014. And although this is not the date, such a statement may surprise few, especially since the characteristics and functions of smartphones , they are increasingly similar to those of computers, not to mention their lower cost and greater accessibility.

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Currently, for example, Americans spend an average of 2.7 hours on the mobile phone and its different activities. An example of why business owners should consider renewing their online image and monitoring its effects, particularly those web pages that do not adapt to the screen sizes of mobile devices (they are not ‘responsive’) yet. This could lead to high bounce rates, negative feedback, and loss of impact, loyalty, and sales. To understand the importance of having a ‘responsive’ and custom- designed website , here is an infographic from Digital Marketing Philippines, which shows 8 reasons why it is necessary to invest in it.

they are increasingly similar to those of computers, not to mention their lower cost and greater accessibility. Many experts believe that the This could lead to high bounce rates, negative feedback, and loss of impact, loyalty, and sales. To understand the importance of having a ‘responsive’ and custom- designed website , here is an infographic from Digital Marketing Philippines, which shows 8 reasons why it is necessary to invest in it. use of mobile phones will soon surpass that of desktop computers and laptops, during 2014. And although this is not the date, such a statement may surprise few, especially since the characteristics and functions of smartphones

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