Depending on your goal, this usually continues with defining your target audience that will help you achieve your goal. For example members of a community, Internet users in general, professionals, students, buyers in such a field, etc. When you know “Why” you are doing this operation, and to whom, it is easy to define the offer and the type of campaign. Which platforms should be taken into account and
How to write a good press release and get visibility with influencers? 84 It get obvious, but india number free need to find influencers who are visible where your customers prospects are… For example, it is useless for a B2C brand to seek out B2B influencers on Linkedin, and conversely Snapchat is not too interesting in B2B… You can use Twitter, Google, Linkedin… to see which sites, blogs, accounts… appear first in the results, and thus do your sorting. For example, if you’re looking for customer experience bloggers, you just need to type in your keywords:
Which Influencers Are Present?
On Google, you can type your expression in quotes “customer experience”, or “customer experience” blog if you are targeting influencers who have blogs instead. How to write a good press release and get visibility with influencers? 85 How to write a good press release and get visibility with influencers? 86 On Twitter you can do the same, knowing that your key criterion will be to find accounts that have a lot of interactivity (RT, replies…). How to write a good press release and get visibility with influencers? 87 … Alternatively, you can use dedicated platforms that allow you to identify key accounts, such as: BuzzzSumo.
You can search by keywords with a filter on the country, the type of influencers (journalists, companies, bloggers…). You can also see the real influence with the average number of shares, likes… On the other hand, the tool is expensive… How to write a good press release and get visibility with influencers? 88 How to write a good press release and get visibility with influencers? 89 Social Animal : this tool allows you to search by keywords for the content that is shared the most, with, like Buzzsumo, a search for influencers. Note that this tool offers a 14-day trial which allows you to test it for free (see offer on this link ) with a price of $49/month.
This Is the Leader in Influencer Research.
How to write a good press release and get visibility with influencers? 90 Ninja Outreach : this tool is much less precise for French-speaking searches, but it has the advantage of looking for influencers on Instagram. How to write a good press release and get visibility with influencers? 91 In addition to influencer research tools, you have specific tools that you can use on content marketing (often also used in SEO or eReputation). Mentioncom: it is a monitoring and eReputation tool, but it allows you to see who is talking about a subject. SEMrush.and Ahref.: these 2 tools allow you, for example, to see which sites are talking about the same subject as you, who are your competitors on a keyword, what their traffic is Similarweb.:
this site allows you to have an estimate of the traffic of a website Scoop.it: it is a curation tool, but which allows you to find the most shared articles. … These platforms allow you to search by theme for the most popular influencers. I advise you to use SEMrush to do a first sector analysis ( click on this link to try SEMrush for 7 days). How to write a good press release and get visibility with influencers? 92 For example you can type “Customer Experience” into SEMrush , and you will see all the sites that rank highest with the article in question…
