What is Quora?
Internet users are continually searching for information. Sometimes they want answers to very specific questions, on specific topics. And on Quora you have those answers. Beyond Google there are other options and channels to take into account, Jordan Email List , which provide many benefits, both for brands (at the level of positioning and branding ), and for users (who satisfy their curiosity thanks to the content generated).
Today I want to talk to you about Quora, a platform with millions of active users where you can give more visibility to your project by answering their questions. We will see what it is, what its advantages are and how it can help you in your Digital Marketing strategy and brand positioning on the Internet.
Quora is a question and answer platform , which has been operating since 2009 as a social network. The people who are within it, can launch questions that are answered by other users of the same network.
The most interesting thing about this new way of looking for information is that the social network itself shows the question to registered users who have more accredited knowledge on that particular topic. Thus, the answer they offer is always more truthful and is answered by an expert.
In addition, to maintain a high level of information, users themselves vote on the answers to each question in order to filter out erroneous information and highlight the most appropriate and thematic quality.
Quora has an algorithm that studies users to find out their tastes and experiences . This platform is updated almost constantly, and in its eagerness to improve the experience, it filters the information that users are looking for better and better.
In fact, it’s the customization that makes this Q&A platform so effective. In addition, each time a user registers, they must indicate which are the topics that interest them, and the platform itself will suggest other topics derived from the first ones.
Quora spaces
5 Advantages of Quora for your brand
This social network is not only for users who are curious about something. It can also be very interesting for companies, which must include it in their content marketing strategy .
Here are 5 advantages that this platform brings to your business:
It offers you information about your audience
Here you have the opportunity to get to know your followers better. And, thanks to the questions they ask, you can know what their concerns are to focus your products and / or services as the best solution for them.
If you are defining your buyer persona , this network is a good source of information.
Drift traffic to your website
Users want answers and can become followers of your brand , if you can satisfy their curiosity with a good answer. By adding an informative link to complement your answer, you can also attract quality traffic to your website’s blog.
And this, in the long run, translates into an increase in quality traffic and conversion.
Helps you gain visibility
The more questions you answer, and the more voted they are, the more visibility you will achieve within the platform.
In addition, Quora questions and answers are also often positioned in Google searches.
You gain authority
Quality responses have a reward, a good reputation that rewards you with a remarkable increase in authority.
On Quora you can segment the topics
This is one of the most interesting advantages of this network. You can specify the topics on which you have experience ; Thus, you make sure to offer expert answers that will help you achieve everything that I just shared with you in this section.
How to use Quora in your Digital strategy?
The strong point to highlight of this platform is in the creation of valuable content, which manages to satisfy the doubts of the users. However, you must take into account other details that will help you get the most out of this tool.
Let’s see how this social network can help you in your Digital Marketing strategy or plan :
Be consistent with the content you write
As in your other networks and communication channels with your followers, consistency is a key factor that will help users to be aware of you.
It is not about saturating the feed, but make yourself seen periodically .
Get your audience to understand the sector your company is in
It is important that users understand what you do and why.
Sometimes, showing a potential client your expert knowledge of what you do in your company has a high probability that a visit to your website will turn into a purchase. It is a place to share your knowledge with users and reaffirm your authority to be chosen. USA Business , Talk about yourself as a brand , In addition to showing your knowledge of what you do, it is good that you also share your mission, vision and brand values.
