What is Maslow’s Pyramid of Needs?
Do you know well the needs of your customers? Today I want to talk to you about Maslow’s pyramid , a theory of motivation that explains human behavior in a very visual way according to psychological aspects of people. Pakistan Email Address , When you sell your company’s products and services, how do you do it? I am convinced that you are tired of reading how important it is to highlight the benefits , over the features. And this is true!
You should always present yourself to your potential clients as a solution to their needs, but you can go one step further and understand the motivations behind them… This is where the Maslow pyramid comes in. Therefore, let’s see now what it is and how you can apply it in your business to improve your sales.
Thematic content menu
What is Maslow’s pyramid?
What does Maslow’s pyramid of needs theory consist of and what is it for?
How many levels does Maslow’s hierarchy of needs include?
Example of Maslow’s pyramid
How to apply Maslow’s theory in the Marketing plan of a company?
What is Maslow’s pyramid?
The Maslow pyramid , also known as the hierarchy of human needs, is a theory of American psychologist Abraham Maslow who claims that everything people do arises from an innate motivation to meet your needs.
These needs have a pre-established order according to their importance or relevance to people’s well-being.
Once we have satisfied the basic needs of the level in which we are, we are ready to move on to the next level of needs , and so on until we reach the top of the pyramid.
The pyramid has been the geometric figure chosen, due to the advantages it gives us, at the level of hierarchical structure, to represent the different scales of human needs according to their importance.
As you can see, it is a theory of motivation that tries to bring us closer to the knowledge of human behavior , seeking to explain our behavior in a simple and visual way according to the human being’s own needs.
Its creator, as we already anticipated, is Abraham Maslow, an American humanistic psychologist who formulated it in the first half of the 20th century.
It was first published in his article “A Theory of Human Motivation” in 1943.
And, later, in his book “Motivation and Personality” .
What does Maslow’s pyramid of needs theory consist of and what is it for?
Maslow’s main concern when he enunciated his theory was learning what makes people the happiest, with the goal of feeling self-actualized in life.
The humanistic psychologist raised something very simple and nothing explored so far. And this is that people have the desire to be what we want to be through self-realization.
To do this, we need to have certain needs covered that drive us to continue growing as people.
For example, we will never advance on our path to happiness if we do not have the needs of having food or a stable job covered.
Maslow established a hierarchy of needs divided into five levels , ranging from the most basic to the most complex, those that achieve the fullness of the person.
The detailed and visual representation of these hierarchies helps us better understand what Maslow’s pyramid is and why it became so popular in the field of psychology and the world of human resources, Marketing and business in general.
At the base of this polyhedron are the basic needs, and as we go up the 5 steps that compose it, the needs themselves become more complex.
Let’s see in detail each of the scales of the pyramid.
How many levels does Maslow’s hierarchy of needs include?
As I mentioned in the previous section, Maslow’s theory, represented in his famous pyramid, has 5 levels where each of the needs that the American psychologist considered vital to feel self-actualized are located.
In developing his theory, the humanistic psychologist tells us about the 2 types of instinctual needs that are within the pyramid. USA Business , On the one hand, there are the deficit needs that refer to a deficiency.
