What is CRO and why is it so important in marketing? The definition of CRO is Conversion Rate Optimization , or in French l’Optimisation du Rate de Conversion (OTC). Clearly, the CRO consists in optimizing and maximizing the conversion rates of prospects into customers, the renewal of its subscription… What is CRO (Conversion Rate Optimization) and how can it boost your sales? 6 Indeed, many people think that to make more sales, you need more prospects…
But this is not true: to make more sales it is often much more profitable to free list of ceo email addresses the conversion of your prospects into customers, of your website visitors into prospects… than to seek to attract more and more prospects. For example, if you currently have 100 visitors to your website, and only 10 subscribe to your newsletter, then your sales potential is a maximum of 10. On the other hand, if out of 100 prospects you manage to subscribe 20 people to your newsletter,
Maybe You Will Make
12 or 15 sales! The principle for improving its conversion is as follows: Set goals Look for ideas to solve them Formulate hypotheses and choose the best ones Test 1 to 2 ideas Report results Continue to improve the process The impact of optimization can be enormous, here is another example with a classic sales funnel: attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing .
Simple advice to apply immediately. E-mail okay What is CRO (Conversion Rate Optimization) and how can it boost your sales? 7 Business purchase conversion or sales funnel infographic vector illustration At the base of CRO, there is most often A/B testing or Split testing, i.e. testing 2 versions of a site, an argument… or testing new ideas that will improve conversion . But the CRO is also: Conduct user surveys (eg non-buyers) with survey solutions such as Google Forms, SurveyMonkey., Eloquant….
Make a “Heatmap” (Visualization of User Behavior on a Web Page)
, Mailchimp., etc. Link tracking (track campaign conversions, sponsorship, etc.): clickmeter., linktrackr.and Google Analytics. … CRO is becoming more and more important because there are more and more tools and techniques to generate sales , and at the same time there is a very strong pressure to optimize the resources at your disposal (in time and in money). To make choices, most often we use the analysis of the conversion tunnel via the AARRR tunnel: Lead acquisition Activating leads or making a first sale Retention, with retention or generating a second sale Recommendation, with sponsorship programs Revenues,
with the increase in turnover or margin What is CRO (Conversion Rate Optimization) and how can it boost your sales? 8 Here is the 45-minute video where I explain what CRO is, and how to put it into practice. Want to go further? What is CRO (Conversion Rate Optimization) and how can it boost your sales? 9 Find out how to optimize conversions on your website, create landing pages that convert… in the video training ” The Star Marketing Academy “. This web marketing training will give you all the tips to improve your conversions tomorrow.
