Last spring, Canal Plus launched its new French series Validé retracing the journey of a young rapper from his city to notoriety. To be validated is to be recognized by one’s peers. It’s “having the card” to get a place in the Rap Game. With Google, the pattern is the same. All brands want to break into the results of the answer engine. With more than 42 million unique visitors per day, it is the most visited place in France. “Googling” or “being Googled” has become a reflex. Being in the best search results is the guarantee of existing among its audiences. For this, your presence in the media is your best asset. Any positive article will validate your brand and project you in “A” of the search engine.
Some tips to get your press releases read and picked up by the media – Read the white paper Press Relations: engine of natural visibility Being quoted in the press is always an event in the life of a brand. These mentions are as many elements of notoriety and influence. To appear in the press is to exist among its audiences. But also with algorithms. Especially USA WhatsApp Number List of Google. Its algorithm is based on several criteria to sort its search results. There are technical qualities and content, of course. But there is also and above all authority. Authority is a complex concept. Moral authority is simply being able to impose oneself on others. Either through specific qualities – such as charisma – or through his accomplishments. But you also have to consider algorithmic authority.
How to Support Act Responsible?
Behind the scenes, Google assigns a rating to your website. It allows Google to determine your legitimacy to place you on the various searches vis-à-vis your competitors. Clearly, the higher this authority score, the more you will manage to position yourself on key searches (example: men’s shoes). This score is calculated from two key elements: mentions and links. The goal: to benefit from a maximum of mentions and links coming from authoritative sites. 10 tips to get your press releases read and picked up by the media – Read the white paper Web media validate your natural visibility on Google Referrers and visited for their content, information sites themselves benefit from many mentions and links from other information sites (reprints of articles, links to the source, etc.).
Web media are therefore the authoritative sites par excellence. From the point of view of the algorithm, it is the accumulation of mentions of your brand and links to your site within these media that will validate your good positioning at the heart of search results. These are actually very powerful votes that signal the algorithm to offer you more in the eyes of Internet users. This presence in the media will also enhance your brand image to which Internet users are clearly sensitive. Brand image as a referencing and engagement criterion? The weight of human evaluation is taking an increasing part in the ranking of Google results.
What Role for Pr in the New Google Matrix?
The demonstration of the expertise and know-how of the brand as well as its relay through the authoritative media constitute the best link between visibility and commitment. This is also the meaning given to Google’s EAT concept. An acronym that comes in 3 words: Expertise (know-how through content), Authoritativeness (the ability to impose oneself on others) and Trustworthiness (the ability to generate trust). 10 tips to get your press releases read and picked up by the media – Read the white paper By this concept, Google registers natural referencing a little more in marketing (for those who still doubted it).
