As soon as the Christmas and New Year tinsel decoration falls, it’s time to paint the city red with shades of love. With people looking to express their love and gratitude to loved ones and loved ones through gifts and special gestures, Valentine’s Day presents a huge retail opportunity. According to the National Retail Federation , Valentine’s Day spending in the year 2020 hit the $27.4 billion mark, coming in second only to Black Friday shopping! Of course, this is a kind of seize the day break for businesses across the board. Yes, gift giving on Valentine’s Day has long outgrown the stereotype of cards, flowers, and chocolates. Today, anyone from retail businesses to B2B companies and even nonprofits has ample scope to capitalize on the spirit of love.
But with just about every company in every vertical industry trying to attract customers, how do you say ‘will you be mine?’ in a way that your buyers can’t say no? Well, taking advantage of the latest email marketing trends to create promotional messages that touch the heart of your audience is certainly an approach you can trust.
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10 Ways to Create Valentine’s Day-Inspired Campaigns Any occasion centered around the exchange of gifts is a great business opportunity for retail companies, whether it is e-commerce or brick and mortar. Valentine’s Day Liechtenstein Email List no exception to that rule. The effectiveness of email marketing in increasing sales during such times cannot be understated with its personalized nature, wide reach , and high ROI . But not all emails are the same.
Catch Them Early
Source One report suggests that, unlike birthdays or Christmas, people don’t plan their Valentine’s Day shopping too far in advance. A hefty 46% of shoppers begin their buying process in early February. So naturally, most businesses time their V-Day email campaigns to coincide with this time frame. You can beat your competition by launching a pre-Valentine’s Day sale, like the one launched by Simple Canvas Prints, and give your sales a boost by snagging some early risers who like to plan ahead. Some lucrative discounts and special offers thrown into the mix along with a countdown timer, will give your subscribers the right push to explore your products and make a purchase. Personalize it rare goods Source Personalization has become a key factor driving the customer experience today.
From personalized services to personalized products, a touch that makes shoppers feel like a brand speaks uniquely to them can be a driving force for engagement. Even more so on an occasion when people want their loved ones to feel special and appreciated. That’s why creating custom Valentine’s Day subject lines and presenting personalized gift items is a surefire. Way to make your subscribers sit up and take notice of your offers. Uncommon Goods highlights that roundup in this Valentine’s Day email with a quirky headline. A handpicked selection of some of their best-personalized gifts. manage your campaign 3. Create a story milk book Source MilkBook, a brand that personalizes albums and photo books. Has taken a rather unconventional path to introduce its services to its subscribers for Valentine’s Day.
Instead Of Just Promoting
The focus here is to strike a chord with the reader by talking about a shared experience. That of the coronavirus pandemic that disrupted all of our lives in one way or another. They’ve cleverly woven together the narrative of how the brand helped create smiles. Happy memories even during this difficult time, followed by a gentle push to get. Valentine’s Day orders on time with a simple but powerful line. ‘Our albums and albums of handmade photos take your time to create. ‘ By making their products seem ambitious and instilling some real FOMO in the reader. This brand sets an example of smart email marketing. 4. It’s okay not to paint your inboxes red Hulu Source Hearts, monochrome reds, pinks. All things that symbolize love become so ubiquitous. This time of year that breaking away from these tried-and-true images may be your best chance.
