The management of special promotions: if there were still promotions. They had to be the subject of a profitability study upstream, with a more drastic selection. Here is a checklist with some essential elements to validate before you start. Define the objectives and the target of the promotion 80 promotion ideas to increase your sales! . Part 1 10 It is essential to know what you want to do before launching your promotion. This can be to highlight a new product, give visibility to a product that is having difficulty coming out, it can be to sell stocks before the availability of a new offer, quickly generate cash to achieve objectives of sales, propose a special offer to a distributor…
You can also target accountants email list recruitment of new prospects, go hunting on the land of competitors (competitive takeover offers, etc.), sell more to existing customers, push a new offer to customers and prospects, etc. Identify which are the sources of business or the “nuggets” that you can exploit for your promotions 80 promotion ideas to increase your sales! – Part 1 11 You can do this by studying your portfolio of products and services, in order to know what you could exploit.
It Is Also Very Interesting to
ask sales representatives for their opinions, because they have direct feedback from customers on what they have been asked for, and what works or not in terms of incentives. Define the mechanics of the promotion, with its limits 80 promotion ideas to increase your sales! – Part 1 12 If in your head a promotion is simple, it is not obvious that it is for everyone. The expression “ it goes without saying it, but it gets better by saying it” is even truer. This is why it is essential to write and detail the promotion with: the target, the duration (beginning and end), the conditions of application
The type of products, the elements of exclusion, the discounts applied, the method of calculation. The process for taking it into account the promo in the CRM / ERP, the creation of promo codes, etc. This will also allow you to validate a little upstream that your promotion can be managed by your information system. Which is sometimes not the case (eg: apply a discount on old products with a different marketing method. Make a price that only applies to new customers and not to existing customers…). Make a mini business plan to ensure that the promotion will be profitable 80 promotion ideas to increase your sales! –
This Phase Is Essential in Order
To validate that the promotion is really worth launching. For example, if you make a 25% reduction on the sale price of a product. Your promotion must generate at least 25% more turnover. Which is not easy without having an assurance that the promotional device will be effective enough to generate more sales. For this you make a simple calculation. The turnover currently achieved by the product. The cost of the promotion mechanism, and finally the sales simulations with the impact on the result. This is often an opportunity to realize that “price reduction” type promotions are generally unprofitable. And that it is better to add a product,
Offer a service, communicate on an offer… Make a mini “brief” to explain your promotion, the target. The conditions, the deployment and the mechanism, the sales support, the validation and the proofreading… 80 promotion ideas to increase your sales. Part 1 14 This brief will be used both internally (eg to train sales staff), for marketing (to create promotional materials) and for distributors. In addition to the brief (the internal document). You will have to provide promotional material which will be distributed to it externally (eg: PDF with the regulations, the terms of the promotions, etc.).
