The press release remains the basis for launching a press relations action. It is the basic tool that allows you to present in a synthetic way “why a journalist should talk about you” and what is interesting to say. Then the actions that can be implemented with influencers . Whether with a simple communication device with a press release, or more advanced with a press kit, exclusive evenings… or via paid visibility options. Contents of the article Part 1 –
How to write a good press release that will appeal to journalists? What can you announce in a release? The basic rules of a good press release! 1- A journalist only publishes what he deems interesting for his readers. 2- The journalist will publish impartial and well-founded turkish b2b sites information 3- Publication times can be either very short or very long depending on the media, but you must be hyper-responsive to requests. The preview! Writing the press release 1.
This Is Why in This File
Publication date & company name 2. The title of the press release 3. The catchphrase of the press release (or executive summary) 4. The body of the release. Publication and promotion of the Press Release The importance of press release format How to distribute your press release? 0 – Go through a press agency 1 – “Leading” press release distribution sites. 2 – “General public” sites 3 – Specialized news sites 4 – Sites for hiring nominative files of journalists or distributing press releases. 5 – Free press release sites (interesting only for SEO) 6
Influencers How to succeed in your telephone interview? How to boost your publications in the press? Advertorials How do you get journalists to call you? Part 2 – Use influencers to gain visibility Why work with influencers? The checklist for setting up an influencer campaign The process for working effectively with influencers Plan your influencer marketing campaign Which platforms should be taken into account and which influencers are present? Create an action plan for the campaign Choose the type of collaboration Choose the format and tone your influencer is most comfortable with The different methods 1
Why Work With Influencers
Mentions of the brand by the influencer 2 – Increase traffic on your website and your SEO 3 – Lead generation 4 – Increase the number of followers on social media Call on influencers to boost an event Tips and advice for working with influencers Beware of fake influencers Want to know more about Press Relations? Part 1 – How to write a good press release that will appeal to journalists? How to write a good press release and get visibility with influencers?
… provided you know a few main principles. Above all, it is essential to understand that the press release serves above all to give credibility to your company. To give it stature, to build long-term communication and to strengthen your image in relation to your competitors… It is a tool that rarely brings thousands of leads immediately But it will be present in the minds of your customers and prospects, and reassure.
