The marketing concept encompasses a multitude of elements. And actions that are not usually taken into consideration with the final view of the campaign. The work of professionals is to connect. Impact or retain, depending on the place that our potential client occupies in the conversion funnel .
Marketing campaigns have a long development process before their launch. And require the work of various profiles as a whole. From specialized agencies. These types of actions require you to adapt all your marketing channels to a particular objective or message. And for this reason, it is necessary to establish a previous plan before starting to act.
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Decide the objectives to achieve and the audience to impact. When you define your strategy, begin to set the objectives set as reference points. These sri lanka mobile number tracking be specific, measurable, achievable, relevant and time relevant, concepts that revolve around the term SMART.
Design a promotion plan : At this point it is important to be clear about the previous one to know which channel is the best to impact the audience. Email marketing, blog posting or social media are just some of the options you can choose from to start creating your campaign content.
Creation of nurturing leads : This is an automated marketing technique aimed at educating or maturing business opportunities (leads) and retaining current customers to achieve a defined objective. Thus, the tool will continue to interact with your audience until they have decided to buy.
Launch the campaign : After all of the above, it’s time to get to the stage where the audience recognizes our work. Thus, once we have reviewed all the steps, we just have to wait for our action to collect results.
Measure your results : The final step of any marketing action. In this step we have to see if our campaign achieves the objectives that we had previously set and if not, know what we have failed.
The Results in Figures
And although the theory is very good, there is nothing better than learning by doing. That is why today we are here to talk about a success story developed by La Caja Company for Diset, one of the leaders in the Spanish toy sector. Among other products, the company is recognized for Party&Co or Miss Pepis, in addition to other more innovative games such as Dessineo or Escape Room. With a niche as marked as this, the agency and the brand went to work to have everything ready for its launch during the Christmas campaign.
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To begin with, La Caja Company began to define and execute Christmas. Campaign for Juguetes Diset once they received the order. Thus, they defined for their marketing team the different actions for six of their products: Party&Co, Miss Pepis, Goula, Dessineo, Escape Room and Nightmare.
Once Diset delivered the first draft of the briefing to La Caja Company. The agency was in charge of defining the different Buyer Persona. Of each product and their corresponding Customer Journey in several phases. To this we must also add the different points of contact between consumer and brand.