Journalists, Etc. Who Are Either Alone Writing Content or During an Interview. in This Case, Sit Patiently Aside. And Wait for the End of the Interview to Also Present Your Company. You Can Also Use This Space to Do Your Own Interviews with Your Clients, Journalists… Once You’ve Sent Out Your Press Release or Spoken to a Reporter, It’s Very Important to Follow Up by Phone. Leave a Message on the Answering Machine If Necessary, but Do Not Call Back So as Not to Make It Too “Heavy”.
The Principle Is to buy consumer list 3 Times During 1 Week Before Leaving a Message on the Answering Machine of Your Interlocutor. Indeed If You Leave a Message from the First Message, You Will Have Nothing to Say If He Does Not Call You Back… When You Speak to the Journalist, First Confirm That He Has Received Your Communication (This Serves as a Hook “Did You Receive My Press Release…), and That He Is the Right Person to Contact. to Have More Impact,
Do Not Send Your Press Releases by Email
(Unless You Know the Journalist Very Well). Instead, Send a “Press Kit” by Mail, with the Press Release + an Event Box. This Makes It Possible to Stand Out from the Crowd and to Be More Qualitative. the Phone Call Is an Opportunity to Briefly Introduce Your Event as Newsworthy. Also Remember That Journalists Don’t Have a Lot of Time to Talk. to Make It Easier, Provide Them with Quality Photographs and Contact Information for Event Organizers and Spokespersons. 3°/ Provide a Wide Range of Press Releases and Files How to Organize a Fair or an Event?
67 Do Not Hesitate to Present Slightly Older Press Releases or Files That Are Still Relevant, for Example the Results of a Study, an Infographic, Customer Testimonials, Etc. Journalists Receive So Much Information That They Very Often Forget Your Previous Information. It Is Therefore Necessary to Plan to Leave Each Journalist a Set of Press Releases or Files with Your Contact Details. for This, Plan a Paper Pocket, as Well as a Usb Key with a Pack of Goodies.
Organize a Press Briefing and 1 to 1 Appointments
How to Organize a Fair or an Event. Depending on the Novelty You Are Presenting. It May Be Useful to Organize a Press Point in Order to Bring Together All the Journalists at the Same Time. But You Should Know That Not Everyone Can Be Present at This Press Point. It Is Therefore Necessary to Plan to Receive Alongside Other Journalists. Individual Meetings (Lunch) Are Often More Interesting for Everyone. in the Majority of Cases, It Is Preferable to Provide a Person Who Is Responsible for Receiving and Presenting Your Stand to Journalists,
And Then Continuing with a Lunch. 5°/ Promote on Social Media How to Organize a Fair or an Event? 69 There Is of Course the Hashtag to Use and Relay, with Photos, Quotes… That You Can Plan in Advance. You Can Also Make Live Videos (Facebook Live. Youtube Live…). Or “Fake Live” by Recording a Video Then Publishing It Directly on Social Networks (Eg Linkedin…). And During These Communications on Social Media, Tag Magazines, Journalists, Influencers…