It is nothing new to say that Instagram is one of the social platforms that have best understood users, and that it constantly looks for a way to hook them for as long as possible . This is something that brands want to take advantage of. Such is the case with easyJet, which recently launched a new tool whose purpose is to allow people to obtain flight proposals and reservation Kuwait Mobile Database options, all from the social network of photos and videos. It is Look & Book, a tool developed by VCCP, and works through the images that are published on Instagram, thanks to the geotagging information of the platform itself and in combination with Microsoft’s Azure API , to find options for reservation. Airlines face the challenge of offering good customer service, but at the same time improving the experience to build loyalty. We are talking about an industry that by the end of this year alone will generate more than 834 billion dollars, according to IATA / ICAO projections. 
In this way, by simply taking a screenshot of a landscape or a postcard in the application, users can ingest it in Look & Book so that it provides them with the various route options that easyJet has to the destination they want to visit and the options and prices of the flights you can book. Look & Book is in the testing phase and for a few days it has been available for iOS but, if it works, it would not be surprising if easyJet officially launched it, and also for Android devices. EasyJet is considered the third best low-cost airline globally, behind AirAsia and Norwegian, according to the Best Low-Cost Airlines Brother Cell Phone List in the World 2018 ranking carried out by the airline and airport audit Skytrax. While this tool is novel, it really is not new, according to a report of Campaign, Instagram was inspired by Asos a retailer of fashion last year created a search function that allows users to search their catalog using a photo of the garment that they liked. Without a doubt, this is one more example of how social platforms are becoming a valuable resource for brands , not only to interact, reinforce engagement or awareness, but also to stimulate sales.
Instagram is one of the most active on the subject, in the last year it has sought a way to promote e-commerce from the app , expanding Shopping in Stories , it is one of its most ambitious movements. But it is not the only WhatsApp, also from Facebook and the social network co-founded by Mark Zuckerberg have a special interest in becoming the bridge that allows brands to connect and do business from their platforms. However, Twitter has a special role in the subject, the same is pretending Snapchat and Pinterest itself .
