Be hyper visible (color, formatting, etc.). For example in this flyer the promo of 5 € is visible in orange, as well as via the cloud. The image of the little girl is also impactful and reinforces the fun aspect of the flyer. Nevertheless, try to have maximum visibility, and do not hesitate to use the most impactful colors. 23 keys to successful flyers and leaflets 25 Solve a problem, promise a profit, make people dream… The goal is to attract the eye and to press a lever of motivation, with in addition a justification. In the flyer below the call to action is back pain. And the reason to come (the call to action) is the free conference.
Keys to successful payday loan leads vendor in usa and leaflets 22 Have a motivating amount or profit For example in this flyer, it’s 100 € offered. Keys to successful flyers and leaflets 27 Call to act immediately via an action verb For example: “I buy”I take advantage of it!” “I order” / “Save” … Offer an exceptional benefit or a VIP benefit or a deadline or a news-related offer For example offers for Valentine’s Day, summer. Warning your call to action must not be “too much” (incredible, implausible…) or deceptive (the customer will be disappointed once the product has been purchased).
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If you don’t know which call to action will be most effective. You can make a series of flyers with different messages that you can test. attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing … Simple advice to apply immediately. E-mail okay Each time you will have to leave: From the customer’s problem Of the reason (explanation of the reason for the problem) The solution provided (the product with the price, the functions, etc.) Proof (customer testimonials, etc
) Reassurance (labels, number of customers, etc.) From call to immediate action (promo, deadline, bonus…) For example, you are a physiotherapist, your flyer can take the following form: In major “Are you tired of having back pain”, In explanation “It comes from different problems that can be a bad position…” The solution “To solve this there are the following methods…” The solution “I offer you a free session, or half an hour offered which gives you the session at half price.
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Reinsurance with diplomas You can either start with an exceptional and irresistible offer. Or start with the benefits, or start with the problem. Then list the reasons why the client should trust you, and the induced benefits: because you have been a physiotherapist masseur for years, you have lots of diplomas, etc. It provides reassurance. Don’t forget to post all the information about your business: where it is, price, special offer, expiration date, etc. 11. Bet on brief and relevant content flyer-folds The flyer is a relatively small marketing medium.
Designing a flyer is therefore not as simple as one might think. The tendency is to want to put as much information as possible. However, on the contrary, you have to go to the essentials. For this purpose. The designer of a flyer is usually faced with a major challenge: it is actually the lack of space. The flyer must include the right amount of information. Without putting too much, otherwise the message will be too complex to understand in a few seconds.
