The flyer is therefore a real communication medium, and therefore the design of a flyer can only be done according to certain rules. So, here are 10 tips for a successful flyer. Contents of the article 0 – Make a Brief that summarizes what you want to do (objectives…) 1. Bet on brief and relevant content 2. Opt for a leaflet flyer if you have a lot of information 3. Take care of the title to make it catchy 4. Add a call-to-action 5. Adapt your language to the target audience 6. Complete contact information and legal information 7. Choose the right colors for your flyer 8.
Use Professional belgium address list Media 9. Choose original high-resolution photos and images 10. Make a targeted distribution BONUS: Do an A/B test 0 – Make a Brief that summarizes what you want to do (objectives…) 10 essential tips for successful flyers! 6 It seems obvious, but too many people start by designing a flyer or asking to have a flyer created without having really clarified the message, the value proposition and the offer. 10 essential tips for successful flyers! 7 Here are the essential questions to answer when thinking about your flyer:
Why Make This Flyer
The Targets: who are the prospects? Where are you going to find them? The offer: how to seduce them? „ The current Pbs of the target : why should they call on you? Rational and emotional? „ Purpose of the macro flyer : What do you want your prospects to do when they read the flyer? The main message : what should those who read your flyer remember, if they only have to remember one message? Quantified objective: how to translate your goal into figures (X sales, X visitors, etc.)? This question should allow you to validate that your means are adapted to the objectives
How to achieve the quantified objective : distribution, offer, etc. Why Customers Should Read This Flyer : How Are You Different From Competitors? „ Format : depending on the message, what is the most suitable format (A6, etc.)? What are the people who will read the flyer expecting: what are the target audience’s problems, their needs, etc.? What to avoid: what are the communication errors? Forget the prices or the end date? Call to action : an exceptional promotion? A free product? A sample ? A contest to collect contact details? …
Regarding the Choice of the Marketing Operation
You can consult this article which details nearly 80 ideas for commercial promotions. To check that your marketing operation is profitable, you can make a mini business plan: Estimated incremental sales (usually a classic flyer earns 1 sale for every 1000 flyers distributed). The total cost of the operation ( ex: the price promotion, the cost of printing, the price of distribution, etc.) The estimated result (realized margin – costs), knowing that some people can take action weeks later
In this context, it is important to build your flyer distribution strategy over time, with several waves of distribution, a single wave of distribution of 1,000 flyers not being sufficient to bring convincing results. Once you have clarified these elements, you can move on to the design phase of the Flyer. Additionally you can Look at competitors’ flyers , so as not to do something similar, but on the contrary to offer a unique and differentiating offer. Find inspiration on sites like Pinterest.which offer tons of flyer ideas. Just type flyer + your activity in English (ex: restaurant flyer…).