This last year has been difficult for the airline sector, with a loss of 36,000 million euros in brand value worldwide. However, the crisis caused by the coronavirus has praised those strongest firms, which have been reinforced. This has been the case of Iberia and Vueling , the two Spanish companies represented in the ranking of the 50 most valuable airline brands in the world . ‘Airlines 50 2021’ by Brand Finance is a study with which it has been possible to find out which are the flight companies with the highest brand value. 2014 was a year of good results for Iberia in terms of business value. Since then, this international airline has remained fairly constant between 3.3 and 2.6 billion euros in business value. Brand strength and value also suffered a decline as of 2015 with values ranging from 73 to 69 points in terms of brand strength.
In terms of brand value, Iberia loses 25% of its value due to the pandemic, but retains 34th place in the international sector ranking. For its part, Vueling has risen three places in the ranking , from 50 to 47. However, it falls 31.9% in brand value and 5.6 points in strength. The three that lead the ranking are North American: Delta (4,900 million euros), American Airlines (4,500 million) and United Airlines (4,300 million euros). This is the top 10 most usa email list free download airline brands: Delta American Airlines United emirates Southwest Air China Chinese Southern Eastern China Air Canada British Airways Aeroflot is still the strongest In addition to measuring overall brand value, Brand Finance also assesses the relative strength of brands. Russia’s Aeroflot remains the world’s strongest airline brand with 89.5, despite having lost 41.9% of its brand value.
This Is the Rest: Aeroflot
Turkish Airlines (89) Emirates (86.9) Airasian (86.4) ANNA _(83.4) Iberia (83.1) West jet (82.8) Japan Airlines (81.7) Saudia (80.8) Qantas (80.7) Jet Star (+74.6 points), Garulda Indonesia (11.8 points) and Norwegian Air (+4.8 points) are the brands that have risen the most in brand strength. In addition to the three mentioned, the list is completed with Etihad Airways (+4.1 points), Air Newzealand (+2.2 points), Qatar Airways (+1.9 points) and Xiamen Airlines (+1.3 points). Iberia is among those that lose the least strength . Vueling has not been so lucky and loses -5.6, so he has a strength of 75.5 out of 100. The crisis in the airline sector According to experts, world GDP will be reduced by 1.5 trillion euros since this industry has a global weight of 10%. This crisis is also spreading to manufacturers such as Airbus and Boeing.
The sector has lost a whopping 36,000 million in brand value with the pandemic. With 7 brands in the ranking, the is the nation that contributes the most brand , but the figure is by 41% to 2020. It is by China, also with 7 brands and 40% less value contributed. The International Air Transport Association (IATA) has forecast that the industry will not fully recover to pre-pandemic levels until 2023 or 2024. Another challenge faced by airlines is the recent liberalization of the railway sector in Spain. This milestone materialized in May, when the subsidiary of the French operator SNCF, Ouigo , launched the locomotive, breaking the Renfe monopoly, in force since 1941. The most valuable airports Despite the complicated situation that airports are experiencing, Madrid-Barajas Airport climbs 7 positions in the international ranking .
It Is Thus Placed Among the 20 Most Valuable
In the world (position 18). The pandemic causes its brand value to drop 15.6%, but it rises in the ranking thanks to the 1.9 point increase in the brand strength ranking, which is already 65.3 out of 100. Spain adds a new entry in the Brand Finance Airports 25 2021 ranking . Barcelona Airport – El Prat enters 24th place in the sector ranking with. Brand strength score of 57.5 out of 100. Paris Airport , which entered the 2020 ranking again, is in first position, leading the 25 most valuable with a brand value of 506 million euros. None of them increase their brand value this year. The biggest drop is by the Hong Kong International Airport, which loses 63.1% of its value. Zürich Airport and Madrid-Barajas Airport are the ones that obtain the best results. Manage to better resist the effects of the pandemic, losing.
1% and 20.4% of their value, respectively. ‘Meet Visa’ shares a first draft of the visual identity of the firm that will be later this year. It will feature refreshed colors for greater digital impact. Custom typography created for optimal digital experiences, and a new brand symbol. Throughout 2021, Visa’s new brand identity will be in more than 200 countries and territories . “With this evolution of the brand we want to reflect the ambition of Visa. What we stand for and what we strive for,” says Biggar. “With the world reopening and with money increasingly moving in new ways. There is no better time to showcase the work we do and the impact of a brand with purpose. Visa can have in making it easier for people, companies and economies prosper”, he concludes.
