In times of crisis, we must continue to communicate, not doing so would lead to rumors, suspicion, questions, misinterpretation… As you will have understood, in good weather or bad, we must continue to communicate. The message will obviously not be the same depending on the situation, but above all do not remain silent.
The most important thing is not to lie
Especially in a time of crisis… When we talk about lying, we mean not trying to downplay (or embellish) a delicate situation. We live in a time where things evolve and change every day (if not every hour). Faced with this and the decisions that your company would be led to make, as soon as information must be communicated to your teams (or your shareholders depending on the type of company), transmit it.
Be transparent, whether it is good or bad news, do not withhold information. Even if what you have to transmit is not pleasant at the time, not communicating this information, in the medium term, will be detrimental to you.
Another thing that is important
In view of the perpetual changes inherent in a global situation such as we are experiencing, is to monitor the impact of your message on the recipients. We talked to you yesterday about paying attention to bad buzz in relation to your communication and that is why we invite you to check (and possibly rectify) your communication strategy.
We are facing an exceptional situation and what is valid at a given moment “t” may no longer be valid a few days, or even a few hours, later. However, do not rush. If your company finds itself facing a problem and you need to establish communication (whether internally, externally, or both), take the time to think about it to define the best possible response.
The last point and also essential to face events
Establish a very precise communication plan, in order to manage and not to suffer. A plan allows you to establish a coherent speech and to put in place the relevant tools in relation to your speech. Create accordingly the contents adapted to the message that you will have defined in your initial plan.
We are happy to advise you on your needs, constraints and ideas for improvement and give you some ideas for developing your strategy.
Whatever the size of your company, digital communication is a must and becomes the crux of the matter to achieve good notoriety.
So how can you successfully achieve your .
What are the key steps to implementing your digital communication strategy?
What is a digital communication strategy?
A digital communication strategy is a communication strategy that is adapted for the Internet. It is opposed to print communication, which is communication through printing (flyers, brochures, posters, etc.). Digital strategy is a methodology that aims to define your communication actions and to choose the right tools to do so. Furthermore, it is imperative that your digital communication strategy corresponds to your business strategy.
The key stages of the digital communication strategy
Establishing a good digital communication strategy necessarily involves several steps to follow:
Positioning yourself on the market:
Defining your positioning and knowing exactly where your company is on the market is the first step in your digital strategy. You will need to do a quick market study and, above all, determine:
- How is your company positioned in terms of sales?
- How does it compare to competitors?
- How is your company perceived? Its image?
- Does your offer meet a public need?
For marketing to be effective, an industry email list is essential since it gives prospective customers customized access. Businesses may industry email list increase engagement and boost conversion rates by leveraging selected contacts. By using a planned strategy, industry email list communications are delivered to the intended audience while saving time and money.
All these questions will allow you to effectively establish your digital communication strategy. Don’t forget to do your SWOT analysis, it will be very useful to have an image of your company.
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FREE AND WITHOUT OBLIGATION
We offer you the opportunity to discuss your digital strategy with the experts of our agency
What can you expect from this meeting?
- A global vision of the challenges for your digital strategy
- A global vision of the development axes
- The ability to ask specific questions about your strategy
How does it work?
- Schedule your appointment with our experts
- Present your project and discuss with our experts
- Receive a summary of our advice and our white paper
Define the objectives of your communication strategy
Any digital strategy must aim to achieve a goal. Obtain more customer , gain followers or subscribers, increase your notoriety. If these cambodia phone number data seem obvious to you, it is advisable to define them clearly using the SMART method.
Thus, once the objectives are clearly identified and “measured”, it will be much easier for you to set up the digital communication actions necessary to achieve them. You may have to consider a digital transformation, but this will also be an opportunity to give your communication a facelift.
Analyze your competitors’ strategy
If you have carried out your market research, you have necessarily identified your competitors. It will therefore be easy for you to be able to examine their digital communication strategy.
You will thus be able to determine what works and what does not work, the subjects on which they publish, the social networks on which they are present, their followers and generally follow what their actions are.
Do not hesitate to draw inspiration from them if their actions prove themselves, but first do an analysis of what is said about them, as well as the opinions of their customers. No need to repeat mistakes.
Define the target of your digital actions
- There is no good digital strategy without first defining your target.
- Who are your typical customers?
- What do they do? Their age? Their marital status?
- What do they like?
- What are their needs?
- What are his motivations?
- How do they use the internet? What social networks are they on?
Defining your target profile as clearly as possible will help you adjust your communication actions and identify the right channels to reach them.
Budgeting your digital strategy
Establishing a precise budget for your communication actions and sticking to it is essential. Before embarking on any action, it is imperative to determine the price.
Then define your actions according to the budget that you can allocate to each of your actions. Make a monthly plan of your actions.
Implement a content strategy
Content marketing is one of the essential axes of and your digital communication strategy. If Inbound marketing is much less aero leads expensive than an outbound marketing strategy, it is nonetheless time-consuming, particularly in terms of writing.
Choose your editorial axes and your types of content according to your previously defined target: blog articles, e-books, white papers, infographics, it is up to you to determine the content best suited to your target.
Of course, your content must be quality content, that is to say, it must demonstrate your expertise in the field concerned. In addition, your content must be completely informational and must meet the expectations of your target, while highlighting your products, your brand value and now, your employer brand which becomes a new marketing lever.
]Do you want but you don’t know where to start?
Contact us for a free initial interview during which we can advise you on your current project and give you some ideas for developing your digital strategy.
This is to allow you to put the first elements of analysis on the situation in order to identify the problem in a pragmatic way. These are basic questions but by taking the time to answer them, you will be able to prevent the situation from getting worse and the consequences from becoming harmful. Take the time to look at both the causes that led you to this problem and the consequences that you can imagine.
Then consider setting up a crisis unit
if you have the necessary human resources. It should be composed of a tight-knit team with communication experts, internal and/or external to your company. A crisis unit will allow centralized management in order to facilitate decision-making, control, coordinate and monitor the evolution of the situation. Also make sure that provisions are in place to inform your employees and to be able to respond to their legitimate information needs in this type of case.
You will also be required to do
A risk and threat analysis for the future of your business. This analysis can be summarized at three levels: the first can be classified as minor with limited disruptions to your business. The second can be described as major which can pose real threats to employees, property and business operations. The third level is that you may face significant disruptions that could eventually escalate and have irreversible consequences on your business. Try to make a quick diagnosis on one of these three levels which will help you react correctly.
