There are certain elements that are the main enemies of creativity. Some of these monsters that haunt the muses of inspiration are very strict methods, inertia and the lack of different points of view. These are some of the keys that three creative women from the industry have pointed out to us during the fifth and penultimate day of c of c 2021 . The three have had their space to contribute their perspective of the creative industry individually.
The need to go out to the playground to play and forget the corseting The first of them was Gema Díaz de Pablo , from PS21 . This one email data list providers of hers has explained how her father loved her business methodologies and tried to instill them in her. However, Díaz de Pablo decided explore the path of creativity. It does not mean that this area is exempt from restrictions. In fact, the creative has shown her desire for the industry to get carried away and start learning to play and have fun.
Design Thinking, Mental Maps
We have so many tools to do things that we are forgetting to try to do them. We are focusing so much on the processes that we are often leaving out the funniest part . Not only at work », she explained. “It is not a war and there are no lives at stake. From time to time we can stop thinking only about making the shoes profitable and put them back on. What is the worst that can happen? What’s cool about advertising? ”, questions the expert ironically.
Youth, the great heroine of creativity against inertia Gal-la Basora , editor at &Rosàs, made it clear during her talk that youth is the great savior of creativity against one of its staunchest enemies: Newton. But not the physicist as such, but by one of his laws: inertia . When you have been in the sector for many years, you start working out of inertia . When you are young you cannot afford to work by inertia. Inertia can be broken with a force, and this is where youth comes in”, explains the professional.
Then, He Has Proceeded to List the Three Points
That must be taken into account in this regard. One of them is fear, but not the one that paralyzes, but the one that drives us to work harder to improve ourselves . The second is stupidity, but the one that is so absurd is brilliant.
Finally, in third place we have doubts. At the beginning of a professional career, more arise. But we should not leave them aside when we reach a level of work maturity. Questions should always be on the table. «On Monday, when you return to the agencies. I want you to think when you are in front of the briefing: I am going to try not to work by inertia», Basora concludes. Being creative all the time is also fighting against The last of this series of reflective talks has been Meritxell Ruiz , creative at VMLY&R . “The important thing is to stop being creative. My theory is that creativity is a battery and needs to be discharged to get back to full », she has assured as soon as she begins.
