Follow Up After the Show and Update Your Influencer File in Your Crm How to Organize a Fair or an Event? 70 After the Show, You Have to Take Stock of All the Contacts You Have Met to Update Your File of Journalists, Influencers, Etc. and Send Any Additional Information Requested by Journalists. Don’t Forget to Update Your File in Your Crm in Order to Send Them Specific Communications. 7°/ Create a Promotion Plan Journalist and Business Develop a Strategy and How You Will Go About Getting Media Coverage for the Event. It Is Always More Relevant to
Think “How Can I Manage to Get Press Coverage”, Than to Try to Communicate on buy ceo email leads That Do Not Interest Journalists. Once You Have This in Mind, It’s Easy to List the Elements That Could Catch the Attention of a Journalist: Discuss with a Client Who Talks About a Practical Case. Present the Results of a Survey Announce the Takeover of a Company or the Entry of New Shareholders Publish an Infographic About the Trade Show or Industry Propose an Opinion or a Platform That Goes Against the General Opinion … Once You Have the Means, Target Publications That You Want to Attract to Your Event. Then Create an Outreach Schedule and Stick to It.
Here Is an Example of a Schedule
4 to 6 Weeks Before the Event: Create an Online Event Page, Make a Press Release Announcing Your Event…. Relay Information on Social Media Contact the Journalists You Are Close to Followed by a Telephone to Validate the Interest One Week Before the Event: Send a Follow-Up to the Media by E-Mail and Follow Up by Phone to Confirm That It Has Been Received. Make a Press Release or Blog Post Before the Event, Such as a Profile of an Interesting Speaker or Even a Simple Overview of the Event. Two to Three Working Days Before: Re-Send the Notice to Non-Openers Changing the Email Subject and Sender to Ensure You Are Still on Their Radar)
Make Another Round of Calls on the Core but Non-Opener of Your Messages and Ask Them If They Plan to Cover the Event So Your Media Liaison Knows They Have To. to Look For. the Day of the Event: Prepare a Sign-Up Sheet with the Name, Email and Phone Number of the Journalists Who Will Come. Email Your Second Press Release (Written in Past Tense) to Your Entire Press List on the Morning of the Event. Make Sure You Have Several Copies on Hand So You Can Hand Them Out Directly to Reporters at Your Event. If You Have Enough Material,
Create a Press Kit with Brochures and More
8°/ Speaking at Conferences, Workshops, Etc. the Majority of Fairs, Breakfasts… Offer Sessions in Small Groups, Round Tables, Workshops, Conferences… Which Are All Means of Making Yourself Visible to the Press. Generally Conferences at Trade Shows Are Chargeable. So Even If You Cannot Afford a Stand, Take at Least 1 Conference to Speak with a Client. And Inform the Press Before or After Your Presentation. At Large Trade Shows. This Can Be an Opportunity to Invite Journalists to Come and See You During the Conference or After (With Your Client).
To Do This, You Must Write a Summary of Your Speech and Then Send It to Your Journalist & Influencer Contacts. If the Journalist Accepts the Appointment, Highlight the Client and an Expert from Your Company. Note: Even If You Do Not Have Press Coverage During the Show, Make Blog Articles, a Video of the Post-Event Intervention… This Will Allow You to Be Referenced on Google, but Also to Send Then This Intervention as an Example to a Journalist. 16°/ Make a Summary of the Event How to Organize a Fair or an Event? 71 as It Is Not Easy to Have Sufficiently Interesting News from the Point of View of Journalists, You Can Approach It from the Angle of the Global Point of View on the Event. Indeed
