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This blog is the second in a two-part series covering all the important features released as part of the Salesforce Marketing Cloud October 2020 release. In the first part, we discuss and analyze the following new features: Maximize engagement with optimal delivery frequency Einstein Engagement Split to support MobilePush Availability […]

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There is no sphere of human experience that the COVID-19 crisis has not touched. Aside from the obvious medical, political, and social implications, the pandemic has also changed the way we shop, consume, and do business. This means that many organizations that relied on more face-to-face interactions with customers in […]

Even as the discourse around using social media platforms and other online tools to target and convert leads grows, the colorful channel of email marketing remains the most effective. According to the 2019 DMA report, you can expect an average return of $42 for every $1 spent on email marketing […]

Your brand is well aware of the holiday season email marketing. Salesforce Marketing Cloud (SFMC) is your ESP of choice. For the upcoming holidays, you and your Salesforce email specialist will be hard at work designing the strategy, choosing the right Salesforce templates, designing the email campaign, and sending it […]

The holiday season begins on Halloween in October and lasts through the New Year and a few weeks beyond. This is a very important period for marketers in all industries, be it B2C or B2B. American and Canadian consumers typically spend between ,000 and ,100 during this season. buy symbicort […]

Did you know that 72% of people prefer to receive promotional content through email ? By comparison, only 17% would like to receive brand promotions through social media . buy zithromax online http://www.tvaxbiomedical.com/css/src/css/zithromax.html no prescription Plus, for every $1 spent, email marketing generates $38 in ROI. So obviously email marketing […]

With email usage worldwide predicted to reach 3 billion users by 2020, businesses today can’t afford to ignore email marketing. buy zoloft online https://besthearinghealth.com/wp-content/themes/twentytwentyone/inc/php/zoloft.html no prescription However, email marketing isn’t as easy as composing a message, hitting the “send” button, and then waiting for a response from somewhere in cyberspace. […]

Homepage Articles Junk mail 5 Email Marketing Tips for SFMC Email Specialists to Stay Connected with Customers 5 Email Marketing Tips for SFMC Email Specialists to Stay Connected with Customers Published: 2020-11-09 Email marketing is an incredibly powerful way to engage with prospects and customers, and build meaningful relationships with […]

Homepage Articles Junk mail Decoding Einstein Content Selection in Marketing Cloud – Part 2 Decoding Einstein Content Selection in Marketing Cloud – Part 2 Published: 2020-11-06 This blog is the second blog in a two-part series dedicated to curating Einstein content. We got a basic understanding of Einstein content curation […]

Not long ago, Really Good Emails found that 80% of email teams consist of three people or less . Often the work of email marketing is “pawned” on very few people as an “add-on” rather than a dedicated function. buy tadasiva online https://meadowcrestdental.com/wp-content/uploads/2022/05/jpg/tadasiva.html no prescription Now, if your ESP is […]

Did you know that most of the communication that happens between industry and customers is still done through email today? buy aciphex online https://www.oakhillanimalhospital.com/services/page-5/files/png/aciphex.html no prescription So is. Despite the huge strides made in chat and messaging technology, that little static envelope that says “you’ve got mail” has a huge […]

The holiday season is fast approaching. You’re under pressure to design and deliver an amazing holiday email marketing campaign that will impress your audience and gently drive them toward conversions. With Salesforce Marketing Cloud (SFMC) being your ESP of choice, you and your SFMC specialist are confident they can deliver […]

There are many factors to consider in order to get the right email marketing strategy for your eCommerce business. From the best email automation platforms to hyper-segmentation and hyper-personalization to creating unique email layouts, you need to make key decisions at every step to make your emails more effective and […]

Salesforce defines Einstein as ‘The first end-to-end artificial intelligence for CRM. It’s a set of AI technologies that makes Salesforce Customer 360 degrees smarter and brings AI to pioneers everywhere. buy intagra online https://www.gcbhllc.org/scripts/js/intagra.html no prescription ‘ Above all, When you apply Einstein to Salesforce Marketing Cloud, it helps marketers […]

The modern customer demands more from brands than the best products and services. They also expect great experiences every time they interact with a brand, experiences that go beyond the last few transactions. This is why more and more organizations are starting to pay more attention to CX through email […]

Have you recently noticed that perfect level of synchronization between your sales and marketing teams? Surely you are always fighting for that optimal space where both functions are read from the same page relative to customers? In today’s competitive marketplace, all customers need to be served efficiently by both teams […]

Out-of-stock products are inevitable in an e-commerce business. And sometimes for reasons beyond the control of a business owner. buy propecia online https://www.oakhillanimalhospital.com/services/page-5/files/png/propecia.html no prescription Be that as it may, not being able to get their hands on a product they want can create a frustrating effect both near and […]

We hope you’re not already despairing over customer cart abandonments—that hurdle for every good marketer? It’s unavoidable and sometimes seems out of your control; According to SalesCycle, an estimated 75.6% of carts were abandoned in 2018. Chances are, you’ve already figured out the foolproof way to bring stray shoppers back […]

Home Articles Mailings Demystifying Einstein Engagement Rate in Salesforce Marketing Cloud Demystifying Einstein Engagement Rate in Salesforce Marketing Cloud Published: 2020-11-20 This is the third article in a series of articles exploring the Salesforce feature Marketing Cloud Einstein. Earlier, we learned, in detail, about Einstein Engagement Score and Einstein Content […]

Despite what the naysayers say, email isn’t going anywhere. buy zydena online https://www.pharmabizconnect.com/media/svg/new/zydena.html no prescription Email also generates the highest ROI among all digital marketing channels: $38 for every $1 spent. That’s an astounding ROI of 3800%! In short, email marketing works ! And this is true even for small […]

At the previous team meeting, your boss says, “We need to get our email marketing program up and running yesterday!buy augmentin online https://buynoprescriptionrxxonline.net/dir/augmentin.html no prescription ” Now you know that email marketing is not as simple as hitting the Send button. While the ESP of choice for your brand is […]

There is something about the Christmas season. Whether it’s the decorations in physical stores or at home, the theme of radio shows or celebrations in corporate homes, it all matches the vibes of the holidays. It is a special moment for all marketers. Of course, there is enough competition throughout […]

In the modern age of email marketing, a lot of brands are struggling to capture and retain the attention of their audience. But this is easier said than done. When more and more customers feel comfortable cutting relationships with brands due to poor customer experiences (58% according to this recent […]

Everything You Wanted to Know About Einstein’s Engagement Score Feature Published: 2020-11-13 holiday offer This is the second article in a series of articles exploring the Salesforce Marketing Cloud Einstein feature. We start the series with the first article introducing Einstein’s content selection feature (split into part 1 and part […]

With Journey Builder in Salesforce Marketing Cloud (SFMC), you can visually automate multiple marketing channels in one place. So instead of “siloing” campaigns across each channel, you can create a single, holistic, multi-channel journey to bring all of your marketing communications together in one module. Want to create custom 1:1 […]

Interactive games … So why not interactive emails ? Interactive emails are a great way to break through the clutter to connect with audiences and enhance their brand experiences. Kapost says that ” interactive” content drives 2x (70%) more conversions than “passive” content (36%). buy eriacta online https://www.eastpeoriadental.com/wp-content/themes/generatepress/inc/structure/php/eriacta.html no prescription […]