(SOMOS) Firm has joined the Spanish multinational NEINVER , a leading company in Europe, which manages 18 outlet centers and 5 retail parks in France, Germany, Italy, Poland, Spain and the Netherlands, in a campaign that seeks to reactivate and re-illusion people. Under the slogan [RE] START YOUR LIFE , NEINVER wants, after a difficult year, to convey optimism through a series of actions with young local artists.NEINVER wanted to sponsor a selection of contemporary local talents -under the concept of “REsident” artists- and make them the protagonists of its spring campaign. It is about 11 contemporary artiststhat, through exclusive designs and works, will create?unique?experiences in each of its centers?in Spain, Italy, France, Germany, Poland?and Holland.?
Its centers are filled with color and energy with the creative development of a series of signage and decoration pieces, artistic installations or workshops, and even the launch of different initiatives to support the community and promote sustainability and respect for the environment. . The UNIT ELEMENTS team , experts in the creation of experiential buy email leads, has joined the project to carry out the selection of local artists , coordination of the relationship with them, monitoring of the creative proposal throughout the spring communication campaign (online, offline, and in the center), and coordination of promotional actions in the Viladecans The Style Outlets shopping center itself (a workshop in Sant Jordi and a Live Painting day by the artist Núria Toll).
El Chico Llama, Honolulu Studio
And El Rey de la Ruina from Madrid , Núria Toll from Barcelona and Héctor Fancesch from A Coruña , are in charge of adding color to the centers of Spain. In Italy Nicoló Canova will do it, in Germany, the Berliners Marcus Plesser and Christopher Wehr ; the illustrator Amandine Louise in France; the Polish Kinga Offert in the FACTORY centers in Poland and the young illustrator Jago , in the newly opened center in Amsterdam.
For UNIT ELEMENTS, which together with EDT EVENTOS and EFÍMERO. Formed the (SOMOS) Firm last yea. This project has been the first major activation of street marketing. After the long months of hiatus as a result of the pandemic. At this point, Sánchez assures that there are still many things to improve in e-commerce. But from his point of view «the first thing is to facilitate the path of the consumer. So that he can interact on his own. If you manage to combine this ease. With the shopping experience and good support, you will have an e-commerce that works «.
And Returning to the Subject of Whatsapp
Housell they assure that this application helps them to be reactive rather. Then proactive because “the client finds it more comfortable”. In fact, Atento assures that it is a channel with a lot of potentials. And that it will soon be used more in companies. From temporary solution to permanent strategy The pandemic was a challenge for all companies, regardless of the sector. They had to make rash decisions and adapt to an extraordinary situation. But this is something that has always happened because on many occasions the circumstances do not accompany our forecasts. Some of these integrated solutions at a given time have been implemented later or have achieved an objective that they did not even have set.
