It is also worth keeping PR tools in mind when planning online activities, such as on-line marketing . Before launching a new service or product, it is good to have a ready press-kit , a set of basic information for the press. Even if they are rarely use, they will allow for bolder contacts with the meia or investors – in case of an inquiry, all you nee to do is send back such a previously prepare set of information. Popular PR tools from the technical side Contrary to what it may seem, the basic PR tools are not very technically advance.
Comes many challenges and threats
It’s still a phone, an e-mail box and a notebook with contacts (today, perhaps, more like a Google calendar). Tools for monitoring brand mentions on the web can come in handy for this. There are more advance paid variants ( Brand24, BrandWatch ), but for starters, setting an alert in Google News may be enough – when a new result with your Latest Mailing Database company name appears, you will receive a notification. Analysis in public relations Basic keyword analysis tools can also come in handy to monitor the reputation of your industry or suppliers . Their main task is SEO optimization, and thus website positioning , but you can also draw conclusions base on the results about social trends or opinions that are circulating on the web about you.
That can contribute to the failure
The basic tool is Google Analytics, but there are many more accurate ones like Senuto or Semstorm . Community Blog An interesting and trivially simple exercise that checks. Your PR against the competition is to enter the names of competing USA Business companies in the search engine. Analyze the first results, the connotations in which the company name appears (positive or negative?), and the Google Ads that appear with these results. Then compare it with what is on the search engine about your business. Which PR tools are worth knowing? Some PR tools are worth knowing, even if you do not plan to cooperate with such an entity as a public relations agency . On your own, you can try to establish basic contacts with bloggers or the meia.
