Launch a new product, develop the Marketing Plan (Part 1) .9 Se tromper sur la structure des we stay with our heads in the handlebars. We don’t see the big trends that are coming. 1 – Analysis of the external environment via the PESTEL Matrix The analysis via the PESTEL matrix allows the analysis of its ecosystem. Ie the external factors which can influence your activity. The goal is to make an analysis by taking a maximum height. The following elements are noted in the PESTEL:
P olicy (tax policies, etc.) Economy (the crisis, a mature market, etc.) S ocial (new trends Armenia WhatsApp Number List new generations, etc.) T echnologies (smartphones, chatbot, smartspeakers, etc.) Ecology (equitable…) L equal (new standards, laws, etc.) Launching a new product, developing the Marketing Plan (Part 1) 13 Generally the most important elements are. Technological innovations, in its sector or in close sectors Psychological developments (new business models, etc.)
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It is by adapting ideas from other sectors that we will transplant into our sector that we succeed in innovating against our competitors. Analysis of its product range with the BCG Matrix The BCG Matrix (Boston Consulting Group) provides an overview of the state of its product portfolio. You have to graph your product line through larger or smaller circles. With placement depending on the company’s sales growth and market share. To do this, they just need to take: The year-over-year sales growth of the product line (ex: +10%) The share of turnover that this represents in the company cise.
Choisir quoi proposer àvec la vente par internet, par ) et en commerciaux Des actions auprès de vos prescripteurs . Note: if you sell a product or services, you can also produce a document with the choice of developments to include in the product. In this case, the document will describe the functions. To whom it is addressed (customer, prospects, support, legal, business generation, etc.)
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with a note for each service (marketing, R&D, sales, support): Launching a new product, developing the Marketing Plan (Part 1) 38 – The powerpoint presentation of the marketing plan: this synthetic document of about ten slides (max. 20) presents the main marketing axes of the year, the monthly calendar of operations (simplified). The overall annual budget with the objectives linked to these marketing expenses. This document is to be presented to your management in order to validate the main lines of your actions: Launching a new product,
developing the Marketing Plan (Part 1) 39 You want to know more ? I offer you my guide “Succeeding your marketing plan”. 50 pages to learn how to create a marketing plan from A to Z Strategic diagnosis. E-mail I also want to receive advice on Marketing I want the guide! You can consult the complete free guide which details step by step how to make a marketing plan, with examples
