The Podcast is coming back into fashion to reach nomadic and urban populations (eg marketing, sales people…). The podcast also makes it possible to make long formats (the video quickly leads to weariness and zapping as soon as it becomes less interesting) and more intimate (we are “in” the head of the listener with increased attention). 11 concrete tips to get more prospects thanks to Content Marketing! 11 Your action plan: Start a podcast, and before creating specific content. Get MP3 audio from videos that can fit in an audio-only format.
Open an account on iTunes and Soundcloud, which are the two major platforms for Podcasting. 5) Make long formats on Youtube Youtube has recently get a india phone number changed its tune, changing its algorithm to highlight long videos (more than 10 minutes) in searches. 11 concrete tips to get more prospects thanks to Content Marketing! 12 Short formats are now more suited to “zapping” media such as Facebook, Twitter, etc. The result is that you no longer have to be afraid to make videos longer than 3 minutes on Youtube, and thus to keep 2 formats
On the Advertising Side
The “essential” format of less than 3 minutes that provides maximum value in minimum time. The “complete” format with all the content (except the “soft” parts). Your action plan: Now offer 2 editing formats to adapt your content to different platforms. Do not hesitate to make long formats to bring maximum added value, without falling into the blabla. Pay particular attention to the first seconds (avoid the credits and extended introductions). 6) Go live on Facebook & Youtube The interest of the Lives is to benefit from the notification of passage live from Facebook, Youtube
and thus to capture the attention (even if you will not reach all your audience), but also to interact with your audience. 11 concrete tips to get more prospects thanks to Content Marketing! 13 Indeed the live must be a moment of exchange between you and your readers, and not only a unidirectional communication (you who tell your life). The key is to ask your listeners to ask you questions, to talk about their own experience… Are you not convinced ? Remember the last time you talked about your vacation with an office colleague, a friend… Their first instinct is to make the connection with their own vacation
The Good News Is That
You must therefore certainly push information, but also make your audience interact to encourage them to exchange with you. Your action plan: During your next lives, prepare break times to ask your listeners live (or in replay) to ask questions. Add a way to make them act, for example by offering a gift, goodies… for the best comment… Schedule a regular meeting with your readers, as Catherine Daar did with her Facebook lives on Thursday at 5 p.m. If possible, do live streams on Youtube & Facebook at the same time (for example with 1 PC and a Tablet next to each other or 1 PC and 1 Smartphone).
If you can also do a live from your Perso & Page Pro profile, this allows even more visibility. Use the power of Facebook & Linkedin Groups In order for your content to resonate sufficiently with your community, a good practice is to federate them around an interest group. This group can be your customers, enthusiasts of a theme.