Actimel has launched a curious street rab bangladesh email address marketing action in which Santi Millán encourages users of the Barcelona Metro to start the day with optimism-Actimel is Danone’s best-selling liquid product in Spain, as can be seen in this graph produced by the Statista web portal, followed by Dan Up, Activia Liquid and Savia. In recent weeks, Actimel has changed its communication strategy and its commercials have been filled with rhythm, leaving behind the futuristic characters that appeared in its other campaigns. And now, following that line of debauchery and vitality of its new strategy,
the firm has decided to launch a street marketing action starring someone well known to the Spanish. Specifically, Actimel, for this street marketing strategy, has chosen Santi Millán (famous for his role in the series “El Chiringuito de Pepe” and also for being the host of the Spanish version of “Got Talent”). The firm wanted to have, for the first time, a familiar face for a digital campaign. What Santi Millán does is star in a video, which was born, basically, with the intention of going viral and which was recorded in a Barcelona metro station.
Thus, in the video, you can see usa business a crowded subway platform on any given Monday at 8 in the morning. It is then, when the actor and presenter enters into action singing a song whose lyrics focus on how hard Mondays are. After this, a train appears with the “A por el día Band!” and that is when Santi Millán joins them and all the users of the Catalan Metro begin to dance and sing in order to start their Monday in a different way than they always do.This street marketing action is included in the “Let’s go for the day1” campaign and has the creativity of Vinizius / Y&R and the media planning is from Mediacom.
