And only then choose the advertising object that will best fulfill this function at the best cost. As soon as we use this angle of reflection, the advertising object quickly becomes an element used in almost all marketing actions. To give you ideas, here are 6 occasions where promotional items can be most effective in boosting your marketing actions. Contents of the article 1) At prospect events 2) At customer events 3) During meetings with prospects 4) During networking evenings 5) To animate a virtual community 6) As a support for your communication actions What budget for your promotional items? In conclusion…
1) At prospect events Promotional items, a (too) often misused marketing tool… + 6 effective strategies! 6 During a prospect event (trade shows, party, sporting event, etc.), you are not alone on site, and not necessarily the Australia WhatsApp Number List most visible. But your goal is to get noticed by as many prospects as possible, and to encourage them to come and meet you. The advertising object will then be used either as “bait” to bring visitors to your stand. Or as a visibility tool as an extension of your stand.
But Your Goal Is to Get Noticed
Some strategies you can put in place. Have visibility via the bags that visitors use to carry the brochures, documents, etc. collected during the show. You then have several options to be more visible than your competitors. Either you become a partner of the show so that your bag is distributed at the entrance to the show, Either you have a solid bag made as big as possible, the goal being that visitors put everything in your big bag and thus serve as mobile advertising panels. Be careful, if recyclable cardboard bags can be a good idea for a customer or VIP event,
During an event where prospects can go from stand to stand, prefer a very solid bag. Below are some examples of humorous bags for low-traffic “VIP” events: Promotional items, a (too) often misused marketing tool… + 6 effective strategies! 7 Promotional items, a (too) often misused marketing tool… + 6 effective strategies! 8 Promotional items, a (too) often misused marketing tool… + 6 effective strategies! 9 Use advertising objects to collect the contact details of prospects, taking advantage of the advertising object (eg: an anti-stress ball, etc.
Possibly a Few Notebooks, and That’s It.
To encourage them to fill out a contest in order to recover the contact details. This advertising object must be cheap enough to be distributed in large volumes. Without being too “gimmicky” (eg a pen does not bring enough value to deserve that a person leaves you his coordinates or “accepts” talk to you). 2) At customer events Promotional items, a (too) often misused marketing tool… + 6 effective strategies. 10 A customer event is a high point in your annual marketing plan .You will meet dozens, even hundreds, of customers in order to convey a message,
But in a very limited time.If the organization of the event is one of the keys to making your event profitable (see our checklist to bring more people to an event ).Goodies also have a role to play. Here are the main uses: Reward those who came. Indeed, we all have the same reflex following a professional evening. We wait until the end to find out what gifts we will have in the bag given to the cloakroom.