In the first place If you need an easy way to help your marketing team create better content, cancel the meeting. Better yet, cancel the first meeting of the day.
Studies show that reduced productivity is often the result of excessive team meetings. Scheduling a status call first thing in the morning effectively guarantees that your content marketer’s creative juice will run out.
However, at some point, content creators need uninterrupted time to research, think, and create. And this is where the problem can surface.
As a marketing manager responsible for proving the ultimate benefits of content marketing, you may want to rely on regular team meetings and regular check-ins to keep track of your projects and progress. But as meetings develop into habits, their value tends to plummet.
As team meetings become a habit, their value tends to plummet
The Harvard Business Review article details how a company with 300,000 hours of work each year is depleted in a weekly meeting. A VoloMetrix study outlines Canada Mobile Number how easy it is for a company with 20,000 employees to waste $ 300 million on wasted meetings. Yet another study claims that companies lose $ 37 billion annually in unproductive meetings.
Companies lose $ 37 billion annually in unproductive meetings via @ResearchDigest. Click to tweet
“Of course, it’s a big business,” you say. “We are in the content marketing niche.”
For real. But that doesn’t mean we’re clear. Something mundane, like a weekly strategy session, can do real damage.
Let’s take a quick look at a fictitious example to see how this applies to the realm of content marketing.
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When something bad happens to a good content marketing meeting
Adam is a great senior content specialist. He is smart, talented and full of big ideas.
If the average team member earns $ 100 an hour of wages and allowances, the cost of a 30-minute meeting on Thursday will be $ 150.
Next, we compare Adam’s story with Molly, who identified the need for an initiative to re-engage in the lost lead. She also works in a team of three whose members earn the same wages and benefits as Adam’s group.
Molly hasn’t investigated yet and prefers to wait and discuss her mid-form ideas with two colleagues in this week’s strategy session. She is one of three ideas to discuss and takes an hour. After that, a series of follow-up emails and group chats will turn a one-hour meeting into a nine-hour cumulative task.
Therefore, the total cost of Molly’s meeting is $ 900, which is 500% higher than Adam’s 30-minute meeting and zero-related email chain.
Good ideas, and lose valuable insights
In the first place According to @ gmark6 @UCIrvine, it takes 23 minutes and 15 seconds to get back on track after work is interrupted. #productivity Click to tweet
It does not say that you should avoid meetings at any cost. Some meetings are important to drive your content strategy. Interviews with customers and clients, quick phone calls aimed at replacing the 25-depth email chain, and regular one-on-one meetings all serve a valuable purpose.