Pepsi launches an 1893 edition of its soft drink

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Pepsi launches an 1893 edition of its soft drink

The cola brand Pepsi has launched Pepsi 1893, a commemorative Belarus Email List edition of its soft drink, which will be available in two versions United States.- There has always been a latent rivalry between Pepsi and Coca-Cola, the two leading cola soft drink firms in the world and the data shows that these are the two main options when it comes to having a soft drink, For example, in the United States, as shown in this graph produced by the Statista web portal, which makes it clear that the leading firm in the sector is Coca-Cola, achieving 17.3% of the market share, followed by Pepsi, with 8.7% and in third place would be Mountain Dew.

But, despite being the second option, when it comes to soft drinks, Pepsi wants to try to achieve leadership and that is why it is always on the lookout for new ideas that will reach a greater number of consumers. Now, knowing that young people are becoming more demanding, he wanted to reach them through two new artisan versions of his soft drink called “1893”, a year that is essential for the company, since it was the year in which Pepsi Cola was invented. From Madrid to Mexico City, the most trusted source for global marketing strategies. A look at big brand strategies and consumer trends.

This new and nostalgic usa business product is available in two flavors: Ginger and Original and they are made from natural ingredients such as fair trade certified sugar, sparkling water and kola nut extract. At the moment, this new product is only available in the United States and in 12-ounce cans (about 355 milliliters) and according to the Brand Eating site, for example, it is very reminiscent of Caleb Cola, although without the citrus notes. Next, we leave you with the promotional video in which the company explains what this new commemorative drink consists of and with which the company aims to reach a demanding type of consumer such as Millennials.

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