While the white subtitles alternate the Bermuda Email Lists two expressions, the voice-over says “we are here to make your life easier”, which is reminiscent of another Coca-Cola commercial (“you are here to be happy”). The background song is “That’s Bermuda Email Lists Life” by Frank Sinatra. The general statement of the announcement (verbal and visual) is a wish for the series of problems of normal life, those before the pandemic, to return (with an Bermuda Email Lists amphora). Faced with them, the insurance company offers solutions. “Happy summer” is now consolidated as a regular farewell phrase
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its abstract happiness / ease. The four Bermuda Email Lists terms go back to Latin ethnicities and have a relationship that I have discussed in this other blog. In Spanish pronunciation (in the strict sense), if we put them in the happy / easy international phonetic Bermuda Email Lists alphabet, it can be seen that the contrast occurs between the vowels e / a and in the change of order of the consonants l and z. The same would happen in the lisp zone. And, with other sounds, also in that of seseo / felis – fasil /In the 4th meaning, there is the semantic border with the concept of Bermuda Email Lists happiness: “a favorable
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occasion to do something”. In the advertising Bermuda Email Lists campaign, in front of the general and almost colloquial expression “happy summer”, another truly new congratulatory formula is presented, although with a lot of semantic tradition behind it: “easy summer”. On the one hand we have the paronomasia and synonymy ‘easy’ / ‘happy’. On the Bermuda Email Lists other hand, the implicit antonym ‘easy’ / ‘difficult. Summer, and even more so the summer of the post-pandemic period, appears as a time with many foreseeable and even desirable difficulties for normality to return. These difficulties are those of life but concentrated in vacation time Bermuda Email Lists and in some cases multiplied. Against this, the company wants, proposes and in fact guarantees an easy summer.