Romania.- Data from the World Economic belgium embassy islamabad email address Forum 2015 (Global Gender Gap Report), indicate that Romania has been ranked 114th out of 145 countries when it comes to political equality, in addition to obtaining low marks also in terms of health and inequality economical. And to make society aware of these figures, the “bittersweet project” has emerged. Thanks to this idea developed by the McCann Romania agency for the famous pastry chain, 5 percent of the income from these.
With the intention of “spreading the data, creating awareness and provoking a conversation in every household in Romania about the importance of closing the gap” as explained by Nir Refuah, CEO and General Creative Director, MRM // McCann Romania, this action baptized as “Bittersweet pies” (“Bittersweet cakes”) through which information is distributed in a very original way. Bittersweet Pies” will be donated to the “FILIA Foundation”
That is, by means of the figures usa business expressed in percentages in ‘real cakes’, of those sold in the well-known chain of Paul patisseries, in Romania and which include the “Salary Difference” Cake, of the “Misrepresentation” (in politics), “Extremely Rich”, “Startup Exclusion” and “Double Glass Roof” in well-known flavors of the establishment such as Fleur de Lys, Tartelette citron and Tartelette au chocolat., for a project that seeks to reduce the gap between genders to through the training of rural women, training them in current professions.
