If you don’t have a large budget, you can compensate with creativity and a lot of DIY. For example, if you don’t have the budget to have a large stand at a trade show, ask your distributors, partners, etc. If they don’t want to share the stand with several people (or sub-let the stand). You can also contact the other non-competing exhibitors in advance, and offer them a partnership (eg a contest, cross-distribution of leaflets, etc.). In order to increase your visibility. 15°) Create SMART goals How to organize a fair or an event? 24 Just like starting a business, you need to start with a SMART strategy:
Simple , Measurable , reachable , R ealistic T emporally defined. An event is a unique opportunity to raise awareness of your brand and communicate with argentina email address target market. You can also get feedback on your product. This is why it is important to define the goal you want to achieve. Stick to your SMART objectives and describe what you are aiming for. With a number of contacts to obtain, participants in your conferences… It is by making this estimate that you will be able to verify that your promotional device is well suited or if it needs to be modified.
Sometimes It Is Even More Relevant
To start from the result you want to obtain, and to define the actions to be implemented. For example, you want to get 2 customers at €20,000 on a B2B trade show: You have a demo conversion rate of 20%, so you need to do 10 demos. To have 10 demos, you need 50 qualified contacts. To have 50 qualified, you need 100 prospect files. For with 100 prospects in 1 day, To have 100 prospects in 1 day you need participate in 2 conferences (20 registered each time)
40 prospects naturally attract 20 people to the stand launch a contest with other exhibitors to have 10 prospects distribute leaflets at the entrance to the show for the conferences & the competition, i.e. 20 people rent the event’s registrant database or do emailing on your prospect database for 10 more people … Then, be sure to proceed in accordance with those goals. For example, for a thematic morning on mutuals, banks and insurance. As it is a small sector, there should hardly be more than 50 registered and 30 participants. A little trick to getting more people to a “VIP” event is to have your customers speak at your event, which will “force” them to come .
You Can Also Award Prizes
To reward your customers, which will also give you another excuse to strongly encourage them to come. 16°) Develop a provisional budget How to organize a fair or an event? 25 There are several scenarios: either the event aims to bring in money: You need to know how you are going to fund the event. Quite often, events are funded by sponsors, ticket sales, internal marketing budgets, or a combination of the three. Also, when setting your budget for the event, estimate how much money you can reasonably raise in each way. In addition, even before booking your room or signing a contract,
Obtain the signatures of the sponsors beforehand. You can also start by selling tickets in advance to make sure your idea generates enough interest to fund it. By making an “early birds” sale at a knockdown price (ex: selling tickets 3 months in advance with -40%).Then increasing the prices as the event approaches, you will create a feeling of urgency that will spur action. You can even offer participants of an event that has just ended to pre-order (with an exceptional promo, for example – 60%) tickets for next year,
