MTV prepares podcast series to stay in the taste of young audiences

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MTV prepares podcast series to stay in the taste of young audiences

MTV will launch five podcasts with themes list of american companies in bahrain including music, pop culture, film, and politics, in addition to its Snapchat Discover channel.MTV is preparing a series of new content and digital marketing strategy focused on social networks with the aim of remaining in the taste of the audience, mainly that of the younger generations.Specifically, it will launch five podcasts with themes that include music, pop culture, cinema, and politics. They will be recorded in New York and Los Angeles and will be available through major services such as iTunes, Spotify and SounCloud. On August 1, 2016, MTV will turn 35, it is literally older than millennials and generation Z, although, at one time it was the reference to know the new song or video of an artist or band,

In addition, MTV announced the launch of a channel on Snapchat Discover, also focused on strengthening its news division, as well as the production of a series of videos and special content that will be shared on its social networks.The bet of the video channel with the change in its content and digital marketing strategy is focused on reviving MTV News that at the time served as a means to reach a younger audience with stories on important issues for that new generation, the same objective as pursues this setting, according to information from Variety.In this regard, Dan Fierman, editorial director of MTV News, told Digiday that among the young target audience, 80 percent of all the content they consume is through their phones, highlighted podcast as one of those content. There they seek to reposition the brand in the digital world.

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MTV is a medium that defined a generation usa business that grew up watching videos of their favorite artists and learning about the most relevant of music. The brand grew to position itself as a benchmark for youth culture not only in the United States, but in much of the world. However, with the technological and communication revolution that has been experienced in recent years with the heyday of the internet and social networks, the creation of new media and dynamics with audiences, it has not been easy for the Viacom-owned media to maintain itself. as well as of With the latest news from the music industry, consumers now turn to other media such as YouTube and other social networks to stay up to date, so the video channel needed to reorient its marketing strategy.



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