Marketing, Does Anyone Innovate?: Industry Experts Respond at La Noche

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Marketing, Does Anyone Innovate?: Industry Experts Respond at La Noche

Episode 7 of La Noche MD at Clubhouse , the room organized every. Thursday by to bring together the marketing and advertising industry, focused on innovation in marketing . This new installment was attended by professionals such as Marcos F. Cardanha , Head of Digital & Transmedia at thinketers; Ekhi Mendibil , partner at AUPA!; Óscar Herráiz , Managing Director at dentsu X; the writer Francisco de Paula (Blue Jeans) ; Roberto Fara , Chief Creative Officer of Ogilvy; Ana Castro , Media & Connections Director Western Europe at The Coca-Cola Company; Daniel Godoy, former SWE Total Media Foods Manager at PepsiCo and Digital expert; Gaby Castellanos , CEO & Founder of socialphilia, and Jaime Bisbal , Marketing Director of BBVA.

Majé López , dream manager and communication expert; Sergio Martín , journalist for RTVE; and Javier Piedrahita , CEO and Founder of, were in charge of moderating the session. “Hunger sharpens the wit. And I believe that selling innovation. Peter Drucker used to say that the company only has two functions: marketing and innovating ”, Sergio business phone number uk pointed out in his introduction. “We are trying to find new formulas,” said Javier Piedrahita. «Technology was in the great spot that has revived Lola Flores. The spark, the big click, for the spot that has made the most noise. “Martín recalled about the campaign” With a lot of accent ” , signed by Ogilvy and dentsu X.

Roberto Fara Revealed That What the Industry

Has seen from Lola Flores has been “the tip of the iceberg, but not the work of two months.” “We work with a team from Behavioral Science that has helped us to detect spaces to grow and develop a communication platform ”, He stressed. In media planning so that we all see a great idea, is there innovation? « Innovation is in all fields . We have worked in an absolutely exemplary way to make the project as successful as it has been. This campaign was scheduled to come out last year, but COVID-19 stopped it,” said Óscar Herráiz. Regarding the exhibition “Las Estrellas del Camino” , launched that same week by Estrella Galicia and AUPA!, Ekhi Mendibil explained: “ Innovation projects require months of work , also due to the circumstances that affect them, such as the pandemic and Filomena. It was released yesterday, we wanted to close it well.

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It is a project in which Estrella Galicia wanted to associate the brand with a path, with a path as mythical as the one related to Galicia, such as the Camino de Santiago. We had the opportunity to intervene inside the road, paint murals… the French Way is the best known and we wanted to make an exhibition of murals with the urban artist Mon Devane, he had a great capacity to portray people, who conveyed a lot with the aesthetics of graffiti» . “We are still young. I started writing in a Fotolog, uploading a novel with photo and text, ‘Canciones para Paula’, which went viral and Everest was published. I have always liked to innovate, the reader is the most important part of this. And now with the coronavirus we have had to reinvent ourselves to make online presentations, with three booktubers.

This Year We Have Made an ‘Escapebook’, the Readers

“We have been talking about this since 1998. At that time we were already discussing that the consumer should come first because if he does not pay and does not choose us, it is worthless . It should always have been this way, but the brands believed themselves to be more powerful… and the power lies with the people,” said Gaby Castellanos. «The important thing for me is not the Deep Fake, but the idea that exists and that it serves a very specific brand objective . But I remember for example Bruce Lee with the BMW X3.

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