In this file, you will see an example of optimization of a Landing Page by Vanessa Volpi. Commerce consultant on the Captain eCommerce Blog. Indeed, it is a key element to develop its activity. Instead of going to seek 2 times more prospects, it is enough simply to improve the conversion by two… And precisely, it is much easier to multiply by 2 the conversion of a landing page (ex: from 1 to 2%). Than to double its number of prospects. Contents of the article But why optimize a landing page. Brief reminder of what a landing page is… STEP 1:
Optimize the in place. STEP 2: Take a fresh look… STEP 3: Take user feedback into account. But why optimize a landing page? Example of eaton office supply co inc of a Landing Page 6 We’ve heard this sentence 1000 times, and it’s generally from landing page optimization requests “Ah, the idiots! How can one produce such a page and not think of such basic stuff? You just have to put yourself in the customer’s shoes for 5 minutes to see what’s wrong with a sales page… And it is all the more serious if this landing page is used for advertising. Here is an example of a landing page optimization project as part of a Google Ads campaign created for a client.
You Must First Know That Creating
an effective landing page is not done in a few minutes. You have to think carefully about your objectives, the customer’s journey. Your expectations… Brief reminder of what a landing page is… Landing Page Optimization Example 7 The landing page, or landing page in good French, has nothing to do with or with airplane films. A landing page is a page on which an Internet user arrives following a click on a Google Ads ad (purchases of keywords on Google), natural referencing , an email , or a source that gives this specific link (magazine, radio, television, etc.)
The quality of a landing page is decisive for Google, which assigns it a quality score, but it is also crucial for Internet users who must be convinced to perform an action. Here is the landing page below before we intervene for its optimization… Example of optimization of a Landing Page 8 It had a conversion rate that was too low compared to the client’s expectations… It lacked 7 essential ingredients of a good landing page: Present the problem Propose a solution Resonate in the mind of the audience Respond to objections Reassure with testimonials Reinsure with a guarantee Landing Page Optimization Example 9 As for the product,
These Are Small Voting Boxes for the Audience
to give their feedback during a Powerpoint presentation (eg Who Wants to Win Millions). The presenter asks a question, if you think it’s answer A, you type 1, if it’s answer B, you type 2, etc. attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing … Simple advice to apply immediately. E-mail okay Then, on the next slide, the results are displayed as a graph with the percentage of answers per question. It’s long enough to explain, hence the product presentation video, which starts immediately when you arrive on the page. In our case, it is a landing page following a click on an Adwords link.
This page is all the more complex to design as it must encourage the Internet user to contact the company . This case study concerns the United Kingdom where competition is very strong . In this very mature market, the cost per click of an Adwords ad can easily reach £15 on certain keywords . We will therefore very precisely target professionals in the business world and exclude any other sector to make the landing page very specific. Example of optimization of a Landing Page 10 This page gets a conversion rate of 15.36% in April. Our goal is to go to at least 20% ! STEP
