7 First of all, we must remember that Content Marketing is no longer free, it is either time or money. For example on Facebook, the latest changes in the algorithm mean that the pages offer less and less natural reach, except to pay to be visible. This therefore requires knowing exactly what content will generate interest, producing quality content, and monitoring the ROI of its campaigns. It is therefore even more necessary to think about what to post. 1) Use video on Linkedin & Twitter Linkedin is following in Facebook’s footsteps, a few years behind, with a prominence of videos in the news feed.
Concrete tips to get more prospects thanks to Content Marketing! 8 The only free mobile number database is to post videos of less than 10 minutes, which implies going to the essentials or making shorter formats. On Twitter, the video is limited to 2 minutes, but with the possibility of choosing the most relevant moment of the video to highlight. 11 concrete tips to get more prospects thanks to Content Marketing! 9 Your action plan: Take your best videos (still valid) on Youtube, Vimeo… and republish them natively on Linkedin and Twitter (with a link to the blog post to convert traffic).
Be Read and Will Remain Visible for a Long Time
Ask your colleagues, friends, etc. to share the videos, and post comments to give your content a boost. 2) Put infotainment in your videos Boring, hard-to-read, non-essential content is DEAD! From now on, it is certainly necessary to bring added value (like this article), but it is also necessary to make the content more pleasant to read, and to pass “a good time”. In a blog article, it means adding illustrations very regularly. For illustrations, it’s creating comics that summarize an idea in 1 drawing, like my 52 tips on customer service: 11 concrete tips to get more prospects thanks to Content Marketing
10 In video, it means, for example, adding film extracts to your videos, as Tara Hunt already does in the USA: To seduce your content must be short, impactful and interesting. Your action plan! Do like the artists, eliminate and eliminate again to keep only perfection. To do this, read your blog articles, videos, podcasts… and try to provide maximum value in a short time, and in an original way… In your videos start adding mini sequences, fun editing, special effects… to make your content more fun. Try to resume one of your articles, one of your videos
For Example by Occupying a Good Place
which had a particularly important success and redo it in “infotainment” mode. 3) Pay to get visibility with influencers As mentioned in the introduction, the time when it was enough to produce interesting content to attract visitors is dead. You must agree to pay to go beyond your sphere of influence. This goes through : attract more customers Receive 1 tip every 2 days by email to help you attract more customers: Traffic generation & SEO Growth Hacking Emailing … Simple advice to apply immediately. E-mail okay Create relationships with influencers in your sector (interviewers at trade fairs, invite them to lunch, etc.).
Pay to have more visibility, for example by boosting your publications which had the most success on Facebook Ads. Use an influencer relationship agency such as to reach the right influencers to gain visibilityatch. OiUgsycMYjY Your action plan: Identify who the influencers in your industry are. And identify the business potential they offer (eg number of Tweets, site audience, etc.) to do an article sponsorship test. Use an influencer matchmaking agency for your next major content (ex: white paper…). 4) Use Podcasts for long formats and proximity With the lengthening of transport time, the massive use of smartphones…