Either when you address a lot of prospects with a small symbolic gift, emotional if possible. For example, a real estate agent makes you visit a property. And he offers you a key ring, telling you that the keys to your future apartment may soon be hanging there. The goal is to make you “likeable” in relation to your competitors via a “little extra” charged with emotion and symbolism. Either in a more “VIP” way by giving a gift of more “esteem .
Such as a paper book when working in consulting, an emergency smartphone charger Azerbaijan WhatsApp Number List or a personalized shell when selling an App mobile… The goal is to offer a “valuable” gift related to your product, which will make the person be more indebted, without them thinking that you are trying to “buy” it. Be careful not to exceed the amount accepted by the company under the “anti-corruption” charters either. In general, it is advisable not to give gifts of more than 50 €. 4) During networking evenings Promotional items, a (too) often misused marketing tool
Instead of Being Given to the People Who Should Receive Them…
6 effective strategies! 17 During a networking evening, you meet 10 to 20 people, some of whom are not necessarily in your target group. You therefore need a promotional item to easily carry with you, in a pocket or a bag. This is why the type of advertising objects to be used must be both durable so that you will not be forgotten the next day, while being contextual. You can thus offer “premium” pencils (not a simple Bic), with your contact details on them and your slogan
It is often very relevant to offer it when the person notes information on your business card. All that remains is to hold out your promotional pen and offer it to the person as a “first gesture of consideration”. The other option is to use a promotional item to “start the conversation”, for example you can produce a polo shirt with a QR code to generate curiosity. Or simply ask company employees to wear a brightly colored shirt with your logo. Here is a polo shirt with a giant QR code, used by Laurent Dijoux to arouse curiosity about one of his projects: Promotional items, a (too) often misused marketing tool…
Your Customers and Prospects
+ 6 effective strategies! 18 5) To animate a virtual community Promotional items, a (too) often misused marketing tool… + 6 effective strategies! 19 As a Community Manager, goodies are used to reward the most active fans, customers, influencers in the community. Promotional items are most often sent by post, and will aim to make the people who receive them proud of their gifts. And to take their picture. The giveaway must therefore show the brand, while being sufficiently useful,
or humorous. As you do not have a large volume of gifts to offer, you can offer higher value promotional items. For example, you can offer complete “equipment” to show that the Fan is a “special member of your company”. Such as a “Fan Kit” with a polo shirt. A cap, a mug… Failing this. You can always print stickers and labels of your brand. Then stick them on everyday objects that you can stick on everyday objects that you will use thematically.(eg: a sticker with your logo on a Bluetooth speaker. A bottle of champagne…). The goal is for the person to be happy with their gift, and for your brand to appear.
