Of the various digital marketing options available to marketers in the United States, email is the most effective for customer awareness, acquisition, conversion, and retention, according to the results of the Gigaom study. Research. Of the various digital Brazil Email Lists marketing options available to marketers in the United States, email is the most effective for customer awareness, acquisition, conversion, and retention, according to the results of the Gigaom study. Research. The Next B2B Email Marketing Station: Automation Basic Rules Of Email Marketing
The influence of email is greater when it comes to customer retention, beating social media marketing and content marketing, by a wide margin. The results can in part be attributed to the popularity and great use of this channel, since 86 percent of the participants use it regularly, which makes it the most used tool in digital marketing, above social media marketing ( 72 percent) and SEO (70 percent). While email may be the “workhorse” of digital marketing, according to the GigaOm Research study, social media marketing receives the largest increase in budgets, with 38 percent of respondents saying it is. where the most will be invested. Although email maintains a good position in this regard, it will still receive the highest expense, according to 25 percent of professionals in the area.
It is not a secret that the budgets dedicated to digital strategies, especially in social networks continue to grow, although there are still doubts about how to measure ROI, in fact, according to data from this study carried out by Gigaom among 300 marketing professionals in the United States, 52 percent consider that it is difficult to measure the ROI of social media marketing, being the characteristic in which they show the most agreement, in this matter. However, and to be fair, there is 51 percent who admit that marketing actions on social networks allow them to interact with their consumers with great frequency. Likewise, a considerable 33 percent of the participants consider that social networks were the best tool for customer retention, while 28 percent consider them ideal for branding objectives. While content marketing is seen as more effective for awareness and retention, rather than for acquisition and conversion.
DDB will continue to do digital communication, but now with the support of Tribal specialists, when required in some of their campaigns, while this relaunch will allow Tribal’s digital networks to be more closely linked internationally, to collaborate with each other. . The president & CEO of DDB in Spain, before the relaunch of Tribal in Spain concludes by assuring that “this country has to put the batteries in what is called digital business development. It has been very difficult during the crisis to launch into a digital project of this type, but since this is starting and there are expectations that customers will accelerate their digital transformation. It was the moment.”
