The new Inbound Marketing Study 2021 (EIM21) includes the analysis of the results obtained by companies in the industrial sector during 2020 (and earlier).The data for this uk cell phone number directory particular year is important because it reflects how industries managed to improve their customer acquisition levels with inbound marketing despite having been at the same time overcoming the collapse of global supply chains due to the crisis. of COVID-19.Today, industries continue to manage to overcome the challenge of maintaining their levels of productivity and commercialization despite the extra efforts they have to invest due to the confinement, social distancing and biosecurity measures that continue to be in force.In this context of the new normal, EIM21 has shown that inbound marketing strategies can help companies in the industrial sector to:Therefore, downloading and knowing in detail the results of the Inbound Marketing Study 2021 is something that will allow industries to discover what kind of benefits they can obtain by implementing inbound marketing strategies, both organic and paid.The includes 2 different categories of results obtained by companies in the industrial sector, and each category has its own temporality. There are the results of the organic inbound marketing strategies that go from 2017 to 2020, and there are the results of the advertising campaigns in which the 2019 data is compared with the 2020 data.
The analyzes the results of a total of 67 companies, belonging to 11 different sectors and divided by business models (B2B and B2C). Regarding the industrial sector, the analyzed sample consisted of 5 companies.Regarding payment channels, the shows the results obtained by advertising campaigns executed through Facebook Ads (with Instagram Ads), LinkedIn Ads and Google Ads in most of the sectors analyzed. However, in the industrial sector, campaigns were only executed through Facebook Ads.Results of inbound marketing applied to companies in the industrial sector.Next, we will show you the results obtained by the industries in terms of attracting visits (traffic), capturing records ( leads ) and conversion to MQL ( marketing qualified leads ) when implementing inbound marketing strategies combined with methodologies specially designed by InboundCycle.In the segments for capturing visits and registrations, you will see that we first explain the total results and then the organic ones , while in the segment on converting leads to MQL you will see only the total results. We explain it to you:
The total is the sum of the results obtained through organic channels, payment, social networking, or direct referral, among others.The organic are only those results obtained through organic channels, mainly by SEO positioning of the contents of the blogs.On the other hand, at the end of this article we also show you the payment results . That is, those that were obtained through online inbound advertising (POI) , which consists of the execution of paid advertising usa business campaigns in order to accelerate the results of inbound marketing in industrial projects.Results of attracting visits in industrial projects.The total traffic capture that companies in the industrial sector managed to have went from being more than 18,000 visits in the first semester to more than 100,000 in the sixth semester . This means that, as you will see in the following graph, traffic generation multiplied by 5.86 in three years (from semester 1 to semester 6).