The Importance of Video for Businesses in the Industry

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The Importance of Video for Businesses in the Industry

I will illustrate my remarks by taking the robotics industry as an example. Video has indeed become an essential web design tool and is now an integral part of content marketing . Besides, if you are currently launching an inbound marketing campaign or about to do so, do not just write textual content, consider also integrating video. This tool has become increasingly used in recent years for several reasons: The emergence of video platforms : Youtube, Dailymotion, Vine, Instagram and more recently Periscope. For example, setting up a Youtube channel allows you to create your own media and easily distribute your videos; The evolution of consumer behavior : Internet users often prefer to discover a brand through educational and immersive content such as videos.

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Note, however, that 69% of Internet users prefer to watch a video rather than read a text; Reducing the cost of production : the improvement of technologies has allowed easier access to videos. Although it is now possible thanks to reflex devices, smartphones and cameras to make videos in HD, we advise you to call on service providers to have a professional whatsapp number This will not only bring you a video in very high resolution but above all a precious help in editing and story-telling; Highlighting quality : advanced technology now makes it possible highlighting the quality of their product or service and conveying their values; If you want to develop a campaign around video, start by brainstorming ideas with your teams, then define your objectives and finally decide on the video to be produced and the story you want to tell.

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To illustrate my point, let’s take 4 robotics companies that use video wisely. Video, a sales tool that tells the story of your business The first aspect that seems important to me is the use of video as an element of your story-telling . We can never repeat it enough, but story-telling must be at the center of your concerns. The video allows you to USA Business disseminate your values, your vision, your missions… Through it, it is an opportunity to immerse the Internet user in the universe of your company. She is then there to tell your story, reflect your state of mind, humanize your brand … AIRINOV. “The future of your lands is in the sky.” To illustrate these remarks, let’s take the video of the home page present on the Airinov site.

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