Motivated people who will only pay part of the price during this launch phase. However, for this to work properly. It is necessary to explain at the start all the value that the participants will receive, and why you cannot take everyone (ex: it is coaching so you cannot spend too much time with each person, there is strong support…). And have a list of people who have confidence in your expertise. What you need to do: imagine what offer you could make with personalization, coaching, VIP services, exceptional support… or a new product launch.
Then list all the ksa telephone directory of this new product / service in order to make people want to be one of the privileged people to participate in it, prepare a questionnaire before subscribing to it, and finally prepare a solid argument to present the offer and the reason for this exceptional mode of promotion. 23 – Launch a crowdfunding or co-creation campaign 80 promotion ideas to increase your sales! – Part 1 76 Crowdfunding or co-creation are interesting: If you can’t afford to launch a new product, or if on the contrary you have the means but you want to ensure that your prospects take ownership of your product before the launch,
Indeed You Will Create an
Event around the release of your product, giving the opportunity to participants to become an actor in the creation of the product. For example, you can condition the launch of the product on reaching a fundraiser, a number of people who “pre-order”… 80 promotion ideas to increase your sales! – Part 1 77 You can thank the people who order with special gifts according to their level of participation (ex: the complete product, a premium version…).crowdfunding is generally not the only way to finance a project from A to Z, but more to have a spotlight and create the event.
Do not count on the platform to find you customers either, it is up to you to make the promotional efforts by highlighting this event with the deadline to raise the funds . Co-creation is different: the principle is to associate prospects either with the creation of the product (suggestion, ideas, etc.), or with a few key elements of the product (logo, name, etc.). The most common is to offer choices of the design or the name of the product: 80 promotion ideas to increase your sales! – Part 1 78 Important: for this to work, it is not just necessary to choose the name of the product,
But to Communicate Well on the Whole Product Launch
So that the prospects “be part of the adventure” (from the idea to the marketing). What you must do: during your next innovative product launch. At least involve customers in the final phases of product release (choice of product name, design, etc.). In order to make them an actor of your brand. Propose an appointment immediately with the promotion or reinforce a promotion with 1 to 1 sessions. 80 promotion ideas to increase your sales. Part 1 79 With tools like Calendly, youcanbookme… it is now possible to offer slots in your agenda for coaching, audits…
The principle is simple. You define a promotion (ex: coaching session, consulting…) or slots to do pre-sales before your promotion (ex: audit phase, quiz…). You must clearly define the content of the session. And do one or two tests beforehand with prospects in order to verify that the content and the process are suitable. You schedule sessions in your calendar , with a set time for each session. Launch your promotion, with a call to action showcasing the added value of your session. Schedule automatic reminders before the session in order to have an attendance rate > 50% (a web seminar is 25%), or even 80% if your offer is particularly attractive.