Either the Purpose of the Event Is to Have Visibility, to Generate Prospects… in This Case, You Usually Have a Budget to Generate Contacts That You Will Then Work to Turn Them into Leads. Your Budget Is Then Relatively “Fixed”, with the Stand, the Pos, the Accommodation of the Collaborators, the Speeches… in This Context, You Can Stand Out Either with Partnerships (Ex: Exchange of Flyers, Contests…), or Via Marketing (Ex: Press Relations & Influencers, Social Selling…), or with Creativity (Ex: a Disguise for Your Employees…)
If You Spend england cell phone numbers Brainstorming with Colleagues, Looking for Ideas on the Web (Pinterest 1 Gift to Be Won Every Day on Linkedin, Facebook, Twitter… 17°) Save Money Thanks to In-Kind Donations from Sponsors How to Organize a Fair or an Event? 26 Events Usually Cost More Than Initially Thought. the Biggest Budget Usually Comes from Expenses Relating to the Rental of the Venue (Ex: 2000 € for a Quality Room Rental in Paris), Not Including Food and Drinks.
This Is Why It Is Interesting to Have
The Event Co-Financed with Partners Who Will Have Visibility (Eg: Stands at the Entrance, Speeches During Breaks, Etc.) During Your Event. Often, the “Stand” Consists Only of a Table with a Tablecloth, and It Can Be Sold for Several Thousand Euros! to Find Who to Invite, Make a List of Companies, Sectors. Or Via In-Kind Donations for a Contest…) . to Have More Effective Contacts, Ask Your Marketing Department, Sales Staff… If They Don’t Have the Names of People to Contact on Your Part. You Can Also List the Companies That Have Participated in a Trade Show
In an Event of Your Competitors… in Order to Have a List of Companies That Already Have a Marketing Budget. You Can Also Work with Other Brands and Partners to Pool the Organization of an Event. in This Case We Will Speak of Co-Organization, the Two Companies Pooling the Costs, the Organization, Promotion… by Sharing the Benefits (Prospects…). If You Are Two (Or More) to Organize a Thematic Morning, You Divide the Costs by Two, and You Reduce the Workload on the Teams by a Good Third. Note: Never Be More Than 3 to Co-Organize an Event, Otherwise It Becomes Complex to Manage.
Prefer in This Case 1 or 2 Organizers
And Sponsors. You Can Offer Several Levels of Sponsorship (Gold, Bronze, Etc.) with More or Less Visibility Depending on the Amount Paid. It’s the Same for the Participants, If You Organize a Training Day, a Workshop… You Can Sell “Vip” Tickets with Additional Bonuses. 18°) Use Crowdfunding to Validate the Interest of an Event How to Organize a Fair or an Event? 27 When You Organize an Event for the Very First Time, Use Crowdsourcing Platforms (Ex: Kickstarter.…) to Test the Interest of Your Event and Reduce the Risks of a Flop… by Publishing Your Events on These Platforms (In Addition to Your Own Network) You Will Immediately See If People Are Willing to Pay to Participate.
To Encourage Them to Register. You Can Offer Bonuses to Encourage Them to Engage by Paying in Advance for Tickets for the Event (With the Reward of Vip Access. Then the Event Does Not Take Place. Than to Have to Cancel an Event for Lack of Participants… 19°) Use Social Media as a Sounding Board How to Organize a Fair or an Event . Linkedin, Twitter, Facebook, Instagram… Are Excellent Tools for Promoting Your Events.
