Provide small bottles of water for employees or for people who speak at a conference. In the stand plan a coffee machine (like Nespresso), as well as bottles of water (the stands on the shows always have electricity but not often water!). 11°) Define a clear business objective How to organize a fair or an event? 19 To be successful at an event, you must clearly specify your business and marketing objective. Then, every decision made should support this main objective: Is it the generation of leads (recovering a maximum of business cards, contact details, etc.)?
Is your goal to numere de telefon romania your company or a particular product? Do you consider the main objective to be customer loyalty? Or do you just want to earn money by making sales on the show (in which case you will have to do a special promo)? … Make sure your team is aware of the objective, so you don’t have any slippage… For example, if your objective is to make sales, and you offer a 40% discount on the show, it is important not that your sales representatives say that this is the “normal” promotion and that everyone can benefit from it. even outside the living room.
In This Case, Either You Make a Less Interesting Post
, or you add a bonus valid only during the show (eg: a pack with 2 products, etc.). If your goal is to make as many leads as possible, in this case you must plan a scenario to “get rid” of off-target people (consultants, other exhibitors who want to sell you something, intruders who come to collect goodies, etc. ). For example, for consultants & prescribers that you are going to meet, suggest setting up an appointment the following week, to focus on prospects during the rushes. 12°) Anticipate other industry events planned for the same period How to organize a fair or an event?
20 Be on the lookout for other industry happenings when planning your event. Check the calendar and make sure you’re not planning your event too close to holidays or popular holiday periods. It’s equally important to check out what other events your target attendees might be attending. For this, just type salon + your date in Google, and watch what comes out How to organize a fair or an event? 21 If your competitors are organizing an event at the same time as you (ex: a party, a tour of France…), make sure your date is before, there is always priority to whoever will be first! 13°) Anticipate last minute changes
How to Organize a Fair or an Event?
22 As the date of the event approaches, notorious changes, small surprises… may appear: The number of guests doing the yoyo, The location that has its surprises in store Partners who are demanding or who withdraw Guests who can no longer come Unforeseen additional costs on logistics … And many more things you didn’t originally expect. It’s natural and completely normal as long as you don’t lose sight of your main objective… Some flexibility is necessary. For example, if one of your clients who is to testify with you at the show is not available, try to find another client, a consultant, an association…
who can fill in at short notice. To avoid stress, it’s important to have several people on the project, and check in with management for help. 14°) Learn to know your limits… and delegate! How to organize a fair or an event? 23 It is true that your goal is to organize a great event. However, you should be aware of what you cannot realistically do. Not only in terms of budget, but also in terms of time. If it’s a big event, you can call on an agency that will take care of a large part of the logistics, the choice of entertainment…
