If possible, classify journalists into groups according to the type of media (generalist, specialist, etc.) to target the distribution of your press releases. However, having a list does not mean that your messages will be read… It is therefore necessary to build a relationship in order to be “known” to the journalist, and that you are not a stranger among many others who spam his email box… If the newspaper has a website, subscribe to the newsletter, and each time an article on your subject comes out, add a comment with additional information, a clarification, a client example… On the one hand you will capture some traffic,
And on the other hand you will make yourself known as an expert who has something to say. Take at 5 to 10 minutes to write this comment, because you have to bring value, and turn your remark positively. Here is an example from an article about chatbots: How to write a good press release where to buy email database and get visibility with influencers? 37 You can see that my comment is long, with a lot of details, information… so that the journalist takes into account my status as an “expert” in the field. At the same time, add journalists’ Twitter accounts to a
If the Newspaper Has a Website
“Journalists” list, and retweet some of their articles from time to time or reply to their messages. You can also add journalists from your sector of activity on Linkedin in order to have a contact file that you can export from Linkedin. Eventually you will be able to buy a file of journalists with file sites like InstantRP, to build up a broader base than that of your sector of activity. But remember that the key to success is not just having the journalist’s contact details, it’s having either relevant information for him or having established a relationship. Writing the press release How to write a good press release and get visibility with influencers
38 First of all, know that the press release must be 1 page, 2 pages maximum, rarely more! Here is the typical structure of a press release: How to write a good press release and get visibility with influencers? 39 How to write a good press release and get visibility with influencers? 40 The purpose of the press release must be to give in a few sentences the desire to call you to find out more. The press release must be able to deal with a complete subject, i.e. to respond to the 7Ws, why Who When What Where how much With Whom In French, this gives: – Which
But Remember That the Key to Success
At what price / How much? – Who to contact to find out more / with whom? How to write a good press release and get visibility with influencers? 41 The information must be organized in order to make it as easy as possible for the journalist to read. Indeed, as we said earlier, a journalist receives more and more messages, so you have to go quickly to the essentials so that he can decide in a few seconds whether he is going Read or trash your message (hence the importance of the sender) Find your topic relevant or not (the title) Identify value-added information in the content Assess that there is material in this article to publish the information in your newspaper, either in the “news” section (eg appointments, takeovers, etc.),
or in half-page articles (briefs) , either in an article (1 page), or in a file (2 to 10 pages on a subject). Call or send you an email to find out more if the subject seems really interesting to him. The choice to talk about you (or not) therefore follows a simple process: How to write a good press release and get visibility with influencers? 42 The structure of the press release must therefore be very simple and facilitate immediate understanding. It is crucial to make an effort of synthesis, and to bring a maximum of added value in a minimum of sentences.
