In 2017, the implementation of a content strategy appears to be essential for many companies. But, at the same time, only 30% say their content marketing strategy is effective . That’s why today I decided to present you with 15 practical and useful tips to help you improve your content strategy. content-marketing-garyvee.gif Content marketing works! Properly mastered, its benefits are numerous. This allows you to develop: Develop your online visibility; To improve your notoriety; Demonstrate your expertise in order to be perceived as an expert; To enrich the relationship and proximity with your prospects and customers; To generate new prospects/customers; To retain your customers In short, to generate more business! Start by clearly defining your company’s mission, vision and values.
Who will be your typical readers?
The first step in content marketing, and arguably the most important (and yet all too often overlooked in content marketing articles), is defining your company’s mission. What is the purpose of your company? What are its major objectives? And above all, WHY is she doing it? As such, I invite you to watch Simon Senek’s excellent intervention at the TED Show without further delay. In particular, he evokes the notion of the “golden circle” (or “ Golden Circle ”) which telegram number three main questions that companies must imperatively answer in communication with their potential customers. The WHAT : what are the services/products offered by the company? The HOW : how are the products/services offered? The WHY : why does the company do what it does? Still according to Simon Senek, the most successful companies and in particular the greatest leaders.
What are they looking for?
While other companies usually communicate the other way. Besides, we can do a little quick test: are you able to state your mission? Not easy, is it? On the other hand, I am certain that if you are asked to present your services (the “WHAT”), you will have no difficulty. He also recalls that “ people don’t buy what you do, but why you do it ” taking the example of Apple in particular. These three questions USA Business to me to be extremely useful in establishing your mission, your vision and your values. Your mission should not change from year to year. It must be sustainable. If it is well established, you should be able to keep it for the life of your company. While your services/products (the “WHAT”) can evolve, as long as they correspond to your mission.