IKEA transforms its shelves into counters

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IKEA transforms its shelves into counters

The Swedish multinational IKEA, in Warsaw, hasbarbara desoer email address  decided to turn its mythical Kallax shelf into a counter for a billboard Warsaw (Poland) .- Throughout the world, one of the furniture and decoration store firms that are most successful among the public and that, therefore, has a large number of establishments throughout the world is the multinational Swedish IKEA. According to data provided by the Statista web portal, there are more than 375 stores that IKEA has throughout the world, the majority being concentrated in Europe (262), followed by North America (52) and Asia (40).

Well, as it happens in many places, in Warsaw, IKEA stores are located on the periphery and in the Polish capital the frequent works on the roads, in recent years, have made traffic in the city very difficult and have generated large traffic jams. The works have already finished, although people still have the perception that the traffic is not fluid yet and this greatly harms IKEA for the reason of being located on the outskirts of the city, as we have already said before. And, how have they updated the times that this billboard showed? Well, taking the information from Google Maps as a reference and thus some operators were changing the modules of the meters.

So the Swedish multinational, to try to usa business encourage Polish drivers, decided to do something to show them that IKEA is closer than they think. But what has he done to try to make the citizens of this Polish city see this? Well, basically, what IKEA has done is create a billboard in which they have turned the Kallax, their most representative shelf, into a real-time counter. That is to say, IKEA, has installed 3 billboards in strategic points of the city and that showed, in real time, the minutes it would take to arrive at the IKEA store in the city. Then we leave you with a video in which you can see this original foreign marketing strategy created by the Gray Poland agency.

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