Prefer a very large illustrative image that immediately catches the eye.
Indeed, an image or graphic design attracts the eye and immediately conveys an emotion, which allows you to have a concrete support that will announce your slogan. Take great care with your image, and do not hesitate to use royalty-free image sites such as depositphotos..… to find the right image that will best illustrate your offer . Warning: do not use images seen and reviewed 100 times, find an original image…. So don’t use 100% free images like pixabay….
But always remember check mobile number australia it is the image that must illustrate the offer, and not the other way around! The visuals of your flyers play an important role during your advertising campaigns. Don’t they say that a picture is worth 1000 words? However, you must follow a few rules when choosing your illustrations: Choose unique images: Avoid choosing images that have already been used several times. You should therefore not use images from free sites like pixabay.. Instead, prefer paid sites like DepositPhoto.
Prefer vector images rather than photos of models that have been used hundreds of times in advertisements
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Use your own photos is ideal. However, pay attention to the resolution of the photo. Make sure that the details appear clearly in the print. Also, avoid photos taken with a smartphone.
Ideally, take photos taken by a photographer of your products and services, it always looks more real…
Your photos must reflect a positive image : people who are smiling, photos that show cheerful and enthusiastic people, etc.
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but without overdoing it… 3 – Highlight the benefits for your prospects.
23 keys to successful flyers and leaflets 13 Above all
your flyer must answer the questions that your prospect will ask when he sees the flyer (placed on a table, in a display, distributed in the street, etc.) : Why am I being shown this flyer?
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Why does this offer interest me? What do I gain from it? What will it bring me? How will this flyer help me or solve a problem? What benefits will I get from it? Where is it ? When is it ? Why do I have to act now? … Of course you must talk about benefits for the customer and not about functions or products.
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For example, if you are making a flyer for home delivery of Sushi, do not highlight your products, but indicate the reason such as “Don’t cook tonight”, “Pamper your spouse”, “Offer you a moment of change of scenery”… and then present your products and services that meet this offer. Do not say “we or I”, but “you” and use the imperative, the flyer must be customer-oriented. It is also necessary to make very short (but understandable) sentences to reduce the reading effort.
It is also necessary to take care of the layout for readability via a quick reading of the page :
bullets, lists, dots, colored paragraphs… For more information see our articles How to make a sales brochure and How to make an advertisement that sells … 4 – Highlight a testimonial, a quote or a study result, a discount, a price, a product… which will be the engine of your flyer. 23 keys to successful flyers and leaflets 14 If you put too many messages, you dilute the strength of your flyer. There must be a strong message that must create emotion and make people want to.
Generally people are first attracted by the price, a gift, a promotion, a discount…